Our client is a technology company solving payments problems for businesses. Their mission is to help businesses in Africa become profitable, envied, and loved. They provide a suite of products to help businesses accept payments online and offline, manage their operations, and grow their business. Our client is driven by a commitment to excellence, innovation, and customer satisfaction.
Our client is building economic infrastructure for the continent and making it easier for entrepreneurs and companies to grow their business. Since inception, they have drastically scaled their online payment offering, and recently started focusing on in-person payments. They are also excited for the upcoming launch of their innovative consumer payments application, designed to simplify and enhance the way people transfer funds. As they prepare to introduce their product to the market, they are seeking a talented marketing professional to join their team.
This role, based in Lagos Nigeria, will report to our client’s Digital Marketing Lead, providing a unique opportunity to shape their consumer brand's presence and impact from the ground up. The ideal candidate will bring strategic marketing expertise, creativity, and a passion for driving successful product launches in the fintech space. The objective is to execute the go-to-market strategy for a consumer payment product, generating awareness and driving engagement following the launch.
Job Type: Full Time/Permanent
Location: Nigeria
Workplace: Hybrid
Requirements
Experience: 3 - 5 years proven marketing experience, ideally in fintech or consumer payments, with a focus on product launches.
Digital Marketing: Hands on experience in PPC, display ads, social media ads, SEO, SEM, and email marketing tools (e.g., Google Ads, Google Analytics, Facebook Ads Manager).
Growth Campaigns: Experience in performance marketing, user acquisition, and A/B testing for optimization.
Content & Social Media: Ability to create engaging content and manage social media channels to build a community.
Collaboration: Ability to work with cross-functional teams (product, design, support) to align messaging and optimize customer touchpoints.
Data-Driven: Ability to track and analyze marketing performance, and report on key metrics (e.g., CAC, CTR, conversion rates).
Adaptability: Able to pivot quickly and adapt strategies based on feedback and market changes.
What it takes to succeed
Market Insight: A strong understanding of consumer behavior and market trends within the payments industry, specifically in Nigeria, to tailor strategies that resonate with the target audience.
Creative & Strategic Thinking: Ability to develop innovative marketing strategies that stand out in a competitive landscape and drive brand awareness.
Excellent Communication Skills: Strong interpersonal and communication skills to build partnerships, collaborate with cross-functional teams, and engage with customers and stakeholders effectively.
Multitasking & Deadline Management: Capable of handling multiple projects simultaneously, working under tight deadlines, and maintaining high attention to detail.
Proactive & Adaptive: A proactive attitude with the flexibility to adapt to feedback and changing circumstances, particularly as you prepare for the product launch.
Responsibilities
Social Media Management:
Digital Advertising:
Performance Tracking and Reporting:
Deliverables:
Benefits
Black Pen Recruitment is the leading recruitment agency in fintech and cryptocurrency across Africa. From our headquarters in Cape Town, South Africa, we've been at the forefront of specialised recruitment since 2012, carving out a distinct niche in the landscape of financial technology. Our success story is rooted in our ability to identify top-tier talent and match them with leading companies in the industry. With over 180 clients worldwide and over 120,000 candidates in our database, we've built partnerships with Startups, Scale-ups, SMEs, and Corporates, driving growth and innovation every step of the way. We have also expanded our reach into key sectors including e-Commerce, Digital Banking, SaaS, Tech, and Travel/Tourism.
Black Pen Recruitment stands as a dedicated partner in growing your team, with over a decade of experience. Driven by a vision to bridge the gap between talent and opportunity in the growing fintech and cryptocurrency sectors, we've built a formidable team of internationally trained recruiters who share a passion for excellence and dedication. With a strategic presence in Malta, we have established a global footprint, nurturing relationships with clients worldwide. Our journey has been defined by navigating the frontier of finance and technology, driving excellence in every partnership we forge.
