Job Description

Prime System Solutions is looking for a results-driven and analytically sharp Performance Marketing Specialist to lead all paid media and growth marketing initiatives across digital platforms. The ideal candidate will have 3–5 years of experience in performance or digital marketing, blending technical precision with creative insight — capable of managing budgets, interpreting data, and leveraging AI-driven tools and algorithms to improve performance, personalization, and profitability across Google, Meta, YouTube, TikTok, Snapchat, and emerging AI-powered advertising ecosystems.

Key Responsibilities

Paid Media Strategy & Execution

• Plan, manage, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, Snapchat, Pinterest, Bing, TikTok, and programmatic/display platforms.
• Develop and implement AI-assisted performance strategies using automation, predictive audiences, and machine-learning bidding models.
• Launch and manage Performance Max, Advantage+, and Smart Shopping campaigns to maximize ROI and reach.
• Conduct audience segmentation and retargeting using data, lookalike, and intent-based targeting.
• Execute and document structured A/B and multivariate testing for creatives, landing pages, and ad copy.
• Ensure pixel, event, and conversion tracking is accurate via GTM and GA4.

Analytics, Optimization & Dashboards

• Monitor and analyze campaign data through GA4, Meta Ads Manager, TikTok Ads Manager, and Looker Studio.
• Build interactive dashboards for leadership visibility on KPIs such as CTR, CPC, CPA, ROAS, LTV, and retention.
• Identify performance trends and algorithmic shifts affecting reach, conversions, or CPMs — and adjust bidding and targeting strategies accordingly.
• Use AI-powered analytics tools for forecasting, anomaly detection, and creative performance scoring.
• Provide weekly and monthly reports with insights, learnings, and actionable next steps.

Budget Management & Forecasting

• Manage daily and monthly ad budgets to ensure optimal pacing and efficiency across channels.
• Create accurate spend forecasts and profitability projections.
• Continuously analyze return metrics to inform scaling and re-allocation decisions.

Cross-Functional Collaboration

• Partner with creative, content, and SEO teams to align messaging and visual direction with product objectives.
• Collaborate with the product marketing team for offer positioning, funnel optimization, and customer journey mapping.
• Work with the development and analytics teams to troubleshoot tracking or conversion discrepancies.

AI & Emerging Platform Integration

• Stay ahead of AI-driven advertising developments including Meta Advantage+, Google PMax, and TikTok Smart Optimization.
• Experiment with AI content generation tools (image, video, and copy) to scale creative output responsibly.
• Build and optimize AI-powered digital stores on platforms like Meta Shops, TikTok Shop, and Shopify AI, ensuring automated catalog feeds and dynamic ads are functioning seamlessly.
• Evaluate new commerce integrations, API connections, and automation frameworks to reduce manual work and enhance speed-to-market.

Continuous Learning & Innovation

• Keep up with ad algorithm changes, privacy updates, cookie-less tracking, and attribution evolutions.
• Explore emerging paid channels, AI predictive bidding, and conversion APIs.
• Benchmark competitors and run controlled experiments to validate new tactics.
• Contribute to internal playbooks, training sessions, and knowledge-sharing for the marketing team.

Requirements

Must Have

• Bachelor's degree in Marketing, Business, or a related field.
• 3–5 years of experience in performance or digital marketing, preferably within e-commerce or wellness.
• Proficiency in Google Ads, Meta Ads Manager, GA4, GTM, and Looker Studio.
• Solid understanding of PPC, remarketing, audience segmentation, and conversion optimization.
• Strong analytical and troubleshooting skills with high attention to detail.
• Ability to interpret data, manage multiple campaigns, and meet deadlines in a fast-paced environment.
• Demonstrated comfort with AI tools, automation platforms, or dynamic ad solutions.

Nice to Have

• Experience with programmatic/display buying and LinkedIn or TikTok Ads.
• Familiarity with Shopify, WooCommerce, or other CMS/e-commerce tools.
• Knowledge of server-side tracking, conversion APIs, or custom automation scripts.
• Exposure to CRO and heat-mapping tools (Hotjar, VWO, Optimizely).
• Google or Meta certifications preferred.

Benefits

• Market Competitive Salary
• OPD
• IPD