Persian Horizon

Performance Marketing Specialist

Persian Horizon  •  Dubai, AE (Onsite)  •  1 month ago
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Job Description


Job Overview


Persian Horizon is looking for a
highly analytical and results-driven Performance Marketing Specialist to
manage, optimize, and scale paid advertising campaigns across multiple digital
platforms.


The ideal candidate must have
strong hands-on experience in lead generation campaigns, funnel optimization,
conversion tracking, audience targeting, and campaign scaling.


This role is focused on
generating qualified leads, improving conversion efficiency, reducing
acquisition costs, and supporting overall business growth through data-driven
marketing strategies.


The candidate must understand
both performance marketing and funnel logic — not just ad management.


Key Responsibilities


Paid Advertising Management


Plan, launch, and optimize
campaigns across:


  • Meta Ads

  • Google Ads

  • LinkedIn Ads

  • YouTube Ads (preferred)


Manage campaign budgets and daily
performance monitoring


Improve lead quality and
conversion rates


Scale campaigns while maintaining
efficient CPL


Funnel & Conversion
Optimization


Work closely with web developer
and content team to improve:


  • landing pages

  • lead forms

  • conversion flow

  • Identify and reduce drop-off
    points in the funnel

  • Support A/B testing for
    creatives, copy, and landing pages


Audience & Campaign Strategy


Build and optimize:


  • custom audiences

  • lookalike audiences

  • retargeting audiences

  • high-intent segments

  • Develop platform-specific
    strategies for:

  • lead generation

  • retargeting

  • nurturing

  • conversion campaigns


Tracking & Analytics


Configure and monitor:


  • Meta Pixel

  • Google Tag Manager

  • Google Analytics

  • conversion tracking

  • UTM tracking

  • Analyze campaign performance and
    prepare reports

  • Identify opportunities for
    optimization and scaling


CRM & Automation Support


  • Coordinate with CRM and
    automation systems

  • Ensure lead flow and attribution
    are functioning correctly

  • Support WhatsApp, email, and lead
    nurturing automation where required


Cross-Team Collaboration


Coordinate with:


  • content writer

  • designer

  • video editor

  • sales team

  • web developer

  • Ensure all campaigns are aligned
    with business objectives and sales requirements


Requirements


Skills &
Qualifications


Minimum 3–5 years of experience
in performance marketing or digital advertising


Strong hands-on experience with:


  • Meta Ads Manager

  • Google Ads

  • LinkedIn Campaign Manager

  • Google Analytics

  • Google Tag Manager


Strong understanding of:


  • lead generation funnels

  • CPL optimization

  • conversion tracking

  • retargeting strategies

  • audience segmentation

  • Experience managing medium to
    high advertising budgets

  • Strong analytical and reporting
    skills

  • Ability to interpret data and
    make optimization decisions quickly


Preferred Experience


Candidates with experience in the
following industries will be preferred:


  • Investment

  • Finance

  • Real Estate

  • Business Consulting

  • High-ticket lead generation

  • Luxury brands


Performance Expectations (KPIs)


The candidate will be evaluated
based on:


  • Cost Per Lead (CPL)

  • Lead quality

  • Conversion rate improvement

  • Campaign scaling efficiency

  • ROAS / revenue contribution

  • Funnel performance

  • Reporting accuracy

  • Speed of optimization and testing


Important Note


This role is not limited to
running ads.


We are looking for a
performance-focused marketer who understands:


  • customer acquisition

  • funnel optimization

  • conversion strategy

  • data-driven decision making

  • revenue-focused marketing


The ideal candidate must think
strategically, optimize continuously, and contribute directly to business
growth.

Persian Horizon

About Persian Horizon

Building Business, Building Futures 💫

28+ Years strong 🌟

🎯Investment

🎯Sell or Buy business

🎯Business setup

📍Dubai

Industry
Consulting & Advisory
Company Size
11-50 employees
Headquarters
Dubai, AE
Year Founded
Unknown
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