The Performance Marketing Specialist is responsible for coordinating Performance activities for the brand under his/her responsibility. The main purposes of this role are:
1) implementing and coordinating Digital Performance Marketing activities in line with revenue forecasts, monitoring costs and performance of the platforms.
2) guarantee correct production of reports aimed at business development
Key responsibilities:
1.01 Coordinates the Digital performance marketing activities of the Brand under his/her responsibility, in a multilingual, multicountry and multicurrency context
1.02 Develops and execute comprehensive omnichannel strategies to bolster brand initiatives, including those focused on generating leads and driving in-store traffic. Synthesizes and shares the results with an omnichannel vision
1.03 Participates in the definition of B2C budgets, verifying their sustainability considering the turnover forecasts and monitoring costs and performance of the platforms
1.04 Participates in the definition of seasonal media plans and coordinates B2C activities according to short, medium and long-term e-commerce objectives
1.05 Always on cooperation with the creative team to brief high-converting ads, the possibility of activating A/B tests, surveys, creative and copy tests to improve campaign performance
1.06 Participate in the phases of contractual negotiation and supplier coordination (media agencies, creative agencies, software providers)
1.07 Defines specific reports and analyses, aimed at identifying opportunities for optimization and business development
1.08 Works closely with internal business teams to increase the results and performance of campaigns and with the Tech Team to ensure tracking (tag Manager, Pixels, API) .
1.09 Promotes the development of role learning through proactive, team and digital, aimed at innovation and improving the effectiveness/efficiency of one's Responsibilities°°°
1.10 Promotes, adopts, develops the use of digital technologies within one's function in relation to both process management and relationships with internal and external interlocutors involved in the business
1.11 Adopts behaviors and promotes operational/cultural actions for Sustainable Development, understood as the interconnection of practices oriented towards the Care of the Environment, Business Processes and Organizational Community°°°
A degree in Marketing, Economics, or Communications, paired with 3–5 years of experience in Performance Marketing (ideally within the fashion, luxury, or agency sectors).
Proficiency in SEA and affiliation programs, with a strong command of Google Ads, Meta, TikTok, and Pinterest Ads Managers.
An analytical approach to GA4, Tableau, and Looker, focused on identifying patterns and growth opportunities within the numbers.
A proactive and organized mindset, with the ability to manage projects smoothly and engage effectively within a team environment.
An Italian House of Brands, Family Owned Since 1951.
Passion, commitment and tradition have created a unique fashion style: today 10 Main Brands and more than 60 different Collections find common ground in quality, style and respect for the distinctive feature that make Max Mara Fashion Group one of the most famous worldwide.
Max Mara Fashion Group, with 41 companies and over 5,500 employees, operates in 105 countries.
Our ecosystem is made of 44 Depts, including Fashion Design, Marketing, Operations, Retail, Stores, ICT, Architecture Design, Economics, BI, etc. in an Holistic approach to our Customers and leveraging all the new digital competences.
We are looking for travel companions. Travelers willing to explore new skills and abilities that have the shape of water and can adapt to different situations and find new paths not yet covered.
