Job Description

Das sind wir:

Patient21 is a fast-growing health-tech company building software solutions for dental practices across Germany. We combine a SaaS product suite used by hundreds of practices with an expanding network of our own dental clinics — which means our marketing spans B2B software acquisition and B2C patient growth at the same time.

We are looking for a Performance Marketing Manager to own our paid media strategy and execution across channels. You will be responsible for planning, managing, and optimizing campaigns that drive both software leads and clinical patient acquisition — with the autonomy to build towards a scalable, data-driven acquisition engine.

This is a hands-on role with strategic scope. You will work closely with the Marketing, Product, and Sales departments, as well as the clinics themselves. You will have visibility into the full-funnel performance.

Wir bieten Dir:

• Ownership of a meaningful paid media budget with direct business impact

• Access to a dedicated BI team and clean data infrastructure — so your decisions are grounded in numbers, not guesswork

• A collaborative, low-bureaucracy environment where good ideas move fast

• Room to grow as the team and company scale

• Option to work from home

Aufgaben:

• Plan, execute, and optimize paid campaigns across Google Ads, Meta, and other relevant platforms

• Own budget management, pacing, and performance reporting across channels

• Develop testing frameworks for creative, copy, audiences, and landing pages

• Setup and maintain clean tracking and attribution across campaigns (GA4, pixels, UTMs)

• Translate performance data into clear insights and recommendations for stakeholders

• Stay ahead of platform changes, industry trends, and new channel opportunities

• Collaborate with internal teams on creative briefs, landing pages, and campaign strategy

Qualifikation:

• 2–5 years of hands-on performance marketing experience, ideally in a SaaS or digital health environment

• Strong command of Google Ads (Search, Performance Max, Display) and Meta Ads

• Solid understanding of tracking, attribution, and marketing analytics

• Data-driven mindset with the ability to communicate results clearly to non-technical stakeholders

• Native or near-native German — you write copy, you know the market

• Comfortable working independently and managing priorities in a fast-moving environment

• A bias for experimentation and iteration — you're always testing something, whether it's a new bidding strategy, an automation, or a smarter workflow

• Bonus: experience running multi-location or local campaigns, ideally across a distributed network of physical sites