Job Description

Job Title: Performance Marketing Manager
Location: Cairo, Egypt
Industry: Consumer Health

A reputable Consumer Health company based in Cairo, Egypt is seeking a results-driven Performance Marketing Manager to lead and optimize digital performance campaigns across multiple channels. The ideal candidate will combine strategic thinking with hands-on execution and a strong track record of driving measurable growth.

Key Responsibilities:

• 
  Develop and execute performance marketing strategies aligned with business objectives and growth targets
• 
  Manage and optimize campaigns across key channels including Meta, Google, TikTok, and other digital platforms
• 
  Monitor campaign performance, analyze data, and continuously optimize for ROI, CAC, and ROAS
• 
  Lead media planning, budgeting, and forecasting to ensure efficient resource allocation
• 
  Collaborate with cross-functional teams (brand, medical, regulatory, sales) to ensure alignment and compliance
• 
  Partner with creative teams to develop high-performing ad creatives and messaging
• 
  Track, analyze, and report on performance metrics with actionable insights
• 
  Manage external agencies and vendors where applicable
• 
  Stay up to date with industry trends, tools, and best practices
• 
  Ensure all digital activities comply with local regulations and company policies

Requirements:

• 
  Minimum 7 years of overall experience in digital/performance marketing
• 
  At least 2 years in a Performance Marketing Manager role
• 
  Experience within Consumer Health, FMCG, or related industries
• 
  Background in marketing agencies (preferred) or strong in-house experience
• 
  Proven track record in managing and optimizing high-budget campaigns
• 
  Hands-on experience with Google Ads, Meta Ads, TikTok Ads, and analytics tools
• 
  Strong analytical and data-driven mindset
• 
  Experience with tracking tools such as Google Analytics and Tag Manager
• 
  Excellent communication and stakeholder management skills

Education:

• 
  Bachelor's degree in Marketing, Business Administration, or a related field
• 
  Digital marketing certifications are a plus

Key Competencies:

• 
  Data-Driven Decision Making
• 
  Strategic Thinking
• 
  Performance Optimization
• 
  Leadership & Collaboration
• 
  Problem Solving
• 
  Results-Oriented Mindset

What We Offer:

• 
  Competitive salary and benefits package
• 
  Opportunity to work with a leading Consumer Health organization
• 
  Dynamic and collaborative environment
• 
  Strong career growth opportunities