About the Opening
A Performance Marketing Manager (Google Ads) is responsible for developing, executing, and optimizing data-driven paid advertising strategies that drive measurable growth for Small to Mid-Sized Businesses. This role focuses on maximizing campaign performance, improving ROI, and ensuring client retention through continuous optimization, strategic insights, and cross-functional collaboration.
Responsibilities
#1 Campaign Development & Strategy
-Design, plan, and execute online marketing campaigns aligned with client goals, industry, and budget.
-Analyze data to develop tailored digital marketing strategies and implement data-driven decisions.
-Stay up to date on industry trends to recommend innovative strategies.
#2 Performance Optimization & Growth
-Conduct ongoing performance reviews to ensure budget pacing and week-over-week improvement.
-Measure and report campaign results against defined KPIs to provide actionable insights.
-Proactively identify optimization opportunities to maximize ROI.
#3 Account Reviews & Maintenance:
-Perform weekly reviews of flagged accounts through Actions to Take to implement best practices and improve performance.
-Address account issues promptly to ensure consistent results.
#4 Cross-Functional Collaboration:
-Work closely with Content, Design, and Tracking teams to execute strategies effectively.
-Deliver necessary campaign insights and information to support team contributions.
#5 Contribute to the development and implementation of new projects, activities, and processes that benefit the departments and the company's performance.
-Cooperate with your department on any seasonal or extraordinary need that may arise.
Required Skills & Qualifications
-Written English Level: Advanced (C1-C2)
-Spoken English Level: Advanced (C1-C2)
-Education: Graduated in Marketing, Business, or a similar field
Experience:
*+2 years of experience in Google Ads, Microsoft Ads, or other search advertising platforms, etc. (desired)
*Experience managing social media ad campaigns, such as Facebook (desired)
Know How & Certifications
Google Ads Certification (Search at minimum)
Google Analytics Certification (GA4)
White Shark Media® is a leading digital marketing agency with over 14 years of experience, managing a portfolio of more than $400M across 35,000+ accounts on platforms like Google, Bing, Facebook, LinkedIn, and Amazon.
We specialize in partnering with both marketing agencies and direct businesses, offering comprehensive solutions for all aspects of digital marketing. Whether you’re a corporation seeking an agency to manage your digital marketing campaigns or a marketing agency looking to outsource your online advertising efforts, we’ve got you covered.
As a partner with White Shark Media, you gain access to a dedicated team of bilingual marketing experts who prioritize high-quality service and rapid responsiveness to your inquiries. We provide enhanced reporting on all key metrics to ensure transparency and effectiveness.
Our approach is built on a proven digital marketing blueprint, supported by ongoing training from our partnerships with Google and Microsoft, as well as our in-house learning and development team that adapts to the ever-evolving marketplace.
In recent years, we have transformed into a MarTech company, developing our proprietary reporting software, AdClicks.
For more information about our products and services, please contact us at info@whitesharkmedia.com.
