Purolabs

Performance Marketing Manager (E-Commerce)

Purolabs  •  São Paulo, BR (Remote)  •  5 months ago
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Job Description

Performance Marketing Manager (DTC E-Commerce)

Location: Remote

Working Hours: Monday to Friday, 9:00 AM – 5:00 PM UK GMT (minimum 4 hours overlap)

Contract Type: Independent contractor

Language: Applications accepted in English only

About Purolabs

Purolabs is a fast-growing DTC supplements brand based in the UK with over 350,000 happy customers.

We create clean, science-backed supplements that actually work. No fillers, no nasties, just real results.

Featured in Vogue, Women's Health, and Evening Standard, our UK-made products are trusted by health-conscious people who refuse to compromise on quality.

We're a small, family-run team that values ownership, transparency, and getting things done without the bureaucracy.

The Role

We're looking for a Performance Marketing Manager to own and scale our paid acquisition channels.

You'll be the person in the ad accounts every day, not reviewing dashboards from a distance. This role is equal parts strategist and executor. You'll plan the roadmap, build the campaigns, analyse the data, and optimise for profitable growth.

Your primary focus will be Meta Ads, with responsibility for expanding into TikTok, Google, and YouTube as we grow. You'll work directly with our founders and collaborate with our creative team to develop winning ad concepts and high-converting funnels.

This isn't about vanity metrics. We care about contribution margin, not just ROAS. You'll need to think commercially and understand how paid media fits into the bigger picture of customer acquisition and lifetime value.

What You'll Own

  • Full management of Meta Ads, from campaign builds to daily optimisation and scaling
  • Testing new platforms including TikTok, Google, and YouTube
  • Creative strategy and briefing, working with designers and video editors to produce scroll-stopping ads
  • Landing page and funnel optimisation to improve conversion rates
  • Budget allocation and forecasting across channels
  • Weekly reporting on performance, insights, and strategic recommendations
  • Building scalable processes and systems as we grow the marketing function

What We're Looking For

  • 2+ years hands-on experience managing Meta Ads for DTC/e-commerce brands
  • Track record of profitably scaling ad spend (£30k+ monthly)
  • Strong grasp of unit economics: CAC, LTV, MER, contribution margin
  • Experience developing creative briefs and working with creative teams
  • Analytical mindset with ability to translate data into action
  • Comfortable working autonomously in a fast-paced environment
  • Clear communicator who can explain performance and strategy to non-marketers

Nice to Have

  • Experience in health, wellness, supplements, or beauty
  • TikTok or Google Ads experience
  • Familiarity with Shopify, Klaviyo, Triple Whale
  • Understanding of retention and email marketing

What We Offer

  • Fully remote with flexible hours (just maintain GMT overlap)
  • Competitive rate based on experience
  • Paid time off including UK bank holidays
  • Direct access to founders with real input on strategy
  • Opportunity to shape the marketing function of a growing brand
  • Products that genuinely help people feel better

Important

  • This is a contractor position (not employment)
  • Applications welcome globally
  • Minimum 4-hour daily overlap with UK hours required
  • Please submit CV in English
  • Note: Applications without a Vocaroo submission will be rejected.
Purolabs

About Purolabs

At Purolabs, we believe that feeling your best shouldn’t mean adding complication. That’s why we’ve focused on one simple, powerful format: high-quality capsules, proudly made in the UK, designed to fit your modern, active lifestyle.

Our story

Born from a desire to do supplements differently, Purolabs is grounded in the belief that your wellness routine should serve you, not the other way around. Every Purolabs capsule is crafted here in the UK in GMP-certified facilities, using no synthetic fillers, no confusing additives — just pure, effective nutrients you can trust.

What we stand for

Simple, targeted support: We stick to capsules because they integrate seamlessly into daily life—easy to take, easy to track, no fuss.

Premium British manufacturing: From sourcing to formulation to packaging, everything happens under UK-quality standards.

Clean, honest ingredients: We don’t believe in gimmicks. Every product uses nutrients in their most bioavailable forms, with nothing you don’t need.

Wellness that fits your lifestyle: Whether you’re heading to work, training after hours, parenting or simply making space for self-care, Purolabs is here to support the everyday version of you.

Transparency & trust: We’re real people behind the brand, ready to support you 7 days a week, with open communication and genuine care for your health journey.

Our promise

Every Purolabs capsule is more than just a formula — it’s a commitment. A commitment that the nutrition you choose is clean, crafted, British-made and rooted in science. Our range may be capsule-only today, but each one is built to support your health with precision: clear dosing, vegan-friendly where relevant, tested and trusted.

Join us

Your wellness is built in the small moments—one capsule, one day, one habit at a time. At Purolabs, we’re honoured to be part of your journey. Feel your best every day with British-made supplements designed to fit your modern, active lifestyle.

Industry
Arts & Entertainment
Company Size
1-10 employees
Headquarters
Clapham, GB
Year Founded
2020
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