Job Description

Job Title: Performance Marketing Manager
Experience: 5+ Years
Location: Bangalore

About the Company:

Our client is a leading company in the EdTech industry that offers industry-focused online courses through a cohort-based learning model. They are committed to building innovative solutions and are seeking talented professionals to join their growing team.



We are seeking a Senior Manager of Performance Marketing who will be responsible for leading and executing performance marketing strategies to drive business growth and achieve organizational goals. This role requires a seasoned professional with extensive experience in performance marketing, strong leadership abilities, and a strategic mindset. The ideal candidate will possess excellent communication skills, adeptness in team building, and a proven track record of delivering successful marketing campaigns.

Key Responsibilities:

•     Develop and implement performance marketing strategies to meet business objectives and drive revenue growth.
•     Build and lead a high-performing team of performance marketing professionals, fostering a collaborative and results-driven work environment.
•     Manage marketing budgets effectively, allocating resources strategically to maximize ROI and achieve targets.
•     Make data-driven decisions and execute campaigns with a focus on optimizing performance and achieving KPIs.
•     Demonstrate adaptability in navigating dynamic market conditions and evolving industry trends to stay ahead of the competition.
•     Effectively manage time and resources to meet deadlines and deliver high-quality results consistently.
•     Conduct market research and data analysis to identify trends, opportunities, and challenges, and use insights to inform marketing strategies.
•     Oversee team management processes, including recruitment, training, and performance evaluation.
•     Drive business development efforts by identifying and pursuing opportunities for growth and expansion.
•     Manage financial aspects of marketing initiatives, ensuring adherence to budgetary constraints and financial goals.
•     Stay abreast of the media landscape, digital marketing trends, and competitive analysis to inform marketing strategies effectively.
•     Maintain accountability within the team, setting clear expectations and measuring performance against established KPIs.
•     Delegate tasks and responsibilities appropriately, empowering team members to contribute effectively to the overall success of marketing initiatives.
•     Optimize marketing campaigns through continuous monitoring, analysis, and adjustment based on performance metrics.
•     Utilize negotiation skills to secure favorable terms and agreements with media partners and vendors.
•     Implement media analytics tools and methodologies to measure campaign effectiveness and ROI accurately.

Required Skills:

•     Excellent communication skills, both verbal and written, with the ability to convey complex ideas clearly and effectively.
•     Strong team building and leadership abilities, with a proven track record of developing and managing high-performing teams.
•     Proficient in budget management, with the ability to allocate resources effectively to achieve desired outcomes.
•     Demonstrated decision-making and problem-solving skills, capable of analyzing data and making strategic recommendations.
•     Adaptability to rapidly changing market conditions and evolving industry trends.
•     Effective time management skills, able to prioritize tasks and manage multiple projects simultaneously.
•     Proficiency in market research and data analysis, with the ability to derive actionable insights to inform marketing strategies.
•     Experience in team management, including recruitment, training, and performance evaluation.
•     Strong business development acumen, with a focus on identifying and pursuing growth opportunities.
•     Familiarity with financial management principles and practices.
•     Understanding of digital marketing strategies and techniques.
•     Knowledge of brand management principles and practices.
•     Competency in competitive analysis and market positioning.
•     Experience in campaign optimization to maximize ROI and achieve performance goals.
•     Negotiation skills to secure favorable terms with media partners and vendors.
•     Proficiency in media analytics tools and methodologies.

Eligibility / Qualifications:
•     Education: Bachelor’s degree in Marketing, Business Administration, or related field required. Master’s degree preferred.
Other Details:
•     Notice Period: 30 days
•     Work Type: Full-time
•     Work Mode: 6 days a week (Monday to Friday from office and Saturday WFH)