Job Description

About Bike Club

We're customer obsessed. We put the customer at the heart of everything we do - and we're looking for people who feel the same way.

Bike Club is changing the way families access children's bikes. Through our subscription model, we make it easy for families to get the right bike at the right time, while keeping bikes in circulation for longer.

We are a purpose-led, fast-growing business with a strong focus on customer growth, retention and building a more circular approach to children's cycling.

The Role

We are looking for a commercially driven Performance Marketing Manager to manage and improve customer acquisition across the UK and Germany.

Reporting to the Marketing Director, you will be responsible for the management of the performance marketing agency and overall delivery of our paid acquisition strategy. You will manage our agency partners, monitor channel performance and use customer and commercial data to recommend where we should invest, test and optimise. This role combines performance marketing expertise with strong commercial judgement. You will work closely with Marketing, Content, Data, Product, Finance and Commercial colleagues to improve the efficiency, quality and predictability of customer acquisition.

You will be comfortable moving between strategic planning and detailed performance analysis, challenging agency recommendations and turning data into clear actions.

Tasks

What You'll Do

• Acquisition Planning
• Develop and deliver Bike Club's customer acquisition plans across the UK and Germany in collaboration with the Marketing Director.
• Translate business objectives into channel plans, campaign targets and testing priorities.
• Recommend how acquisition budgets should be allocated across markets, channels and campaigns.
• Identify new opportunities to grow customer acquisition and market penetration.
• Develop a clear test-and-learn roadmap across channels, audiences, propositions, creative, and landing pages.
• Continuously assess the effectiveness and scalability of acquisition channels**.**
• Performance Marketing
• Manage our performance marketing agency and other acquisition partners ensuring they deliver against agreed objectives.
• Oversee the day-to-day performance and optimisation of paid acquisition activity across relevant channels.
• Lead the restructure of paid search around parent needs and intent (sizing, outgrown bikes, exchange) rather than subscription terms.
• Review campaign plans, media spend, targeting, creative and results, constructively challenging agency recommendations where appropriate.
• Track customer acquisition cost, conversion, return on advertising spend and other key measures of performance.
• Focus acquisition activity on acquiring high-quality, sustainable customers rather than simply driving volume.
• Work closely with the content team to develop strong campaign propositions, briefs and creative testing plans.
• Identify opportunities to improve landing pages and customer journeys.
• Ensure learning from campaigns and tests is documented and applied to future activity.
• Commercial Performance & Data
• Own day-to-day reporting on acquisition KPIs, including CAC, conversion, ROAS, payback and customer value.
• Partner closely with Finance and Data to understand acquisition economics and profitability.
• Analyse performance by channel, audience, campaign, proposition and market.
• Develop robust forecasting and scenario planning for acquisition performance for the Marketing Director and wider business
• Ensure performance data is accurate, accessible and used consistently in decision-making.
• Present findings and recommendations clearly to both marketing specialists and wider business stakeholders.

Requirements

About You

You'll be an experienced performance marketer who combines channel knowledge with strong commercial and analytical judgement.

You'll bring:

• Relevant experience in performance marketing, customer acquisition or growth marketing within a consumer-focused business or agency.
• A strong understanding of paid acquisition channels and how they work together within the customer journey.
• Experience managing performance marketing agencies or external partners.
• A track record of improving acquisition performance while maintaining commercial discipline.
• Strong analytical and commercial skills, with the ability to translate data into practical recommendations.
• Experience developing and evaluating campaign tests across audiences, creative, propositions or channels.
• Experience managing a multi-channel, multi-market budget of £1m+, including making investment recommendations
• A test-and-learn mindset and genuine curiosity about what drives customer behaviour.
• Strong stakeholder management and communication skills.
• Experience working across multiple markets, ideally including Germany is desirable.

What Success Looks Like

In your first 12 months, you will have:

• Delivered the acquisition plan in the UK and Germany hitting targets and establishing ways of working for future growth.
• Improved the efficiency and predictability of customer acquisition.
• Established clear acquisition KPIs and reporting.
• Built an effective and accountable relationship with our performance marketing agency.
• Developed a structured programme of testing across channels, audiences, propositions and creative.
• Identified and scaled the strongest acquisition opportunities.
• Improved collaboration between Marketing, Data, Product, Finance and Commercial teams.

Benefits

🌴We offer 26 days per year + bank holidays

💷Pension salary sacrifice

🏡Enhanced Maternity and Paternity Leave

🚴Employee Discount on our bikes

Why BikeClub?

You'll be joining a business with a clear purpose, a genuinely different proposition and significant opportunity to grow.

This is an opportunity to have a meaningful impact on the next stage of Bike Club's growth, while helping build a more sustainable way for families to access children's bikes.