Job Description
๐ง๐ต๐ถ๐ ๐ฟ๐ผ๐น๐ฒ ๐ถ๐ ๐ณ๐ผ๐ฟ ๐ผ๐ป๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐ช๐ฒ๐ฒ๐ธ๐ฑ๐ฎ๐'๐ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐
๐ฆ๐ฎ๐น๐ฎ๐ฟ๐ ๐ฟ๐ฎ๐ป๐ด๐ฒ: โน๐ฎ๐ฌ ๐๐ฃ๐
Experience: 4+ yrs
Location: Gurgaon, Haryana, India
Job Type: Full-time
As a Catalogue Performance Marketing Specialist, you will manage performance marketing campaigns across Meta's advertising ecosystem, with a strong focus on product catalogues, dynamic product ads, audience targeting, retargeting, and conversion optimisation
You will work closely with creative, product, ecommerce, and business teams to translate commercial objectives into measurable paid-media strategies. The role requires a strong understanding of campaign performance, catalogue structures, customer journeys, and data-driven optimisation.
You will be expected to continuously test audiences, creatives, products, bidding strategies, and campaign structures to improve ROAS, CAC, conversion rates, and overall revenue efficiency
Requirements
Key Responsibilities
- Plan, launch, and manage Meta Ads campaigns across acquisition, retargeting, catalogue sales, and conversion objectives.
- Manage and optimise Meta product catalogues and catalogue-based advertising campaigns.
- Develop strategies for Dynamic Product Ads and personalised product retargeting.
- Monitor campaign performance and optimise budgets, bids, audiences, placements, and campaign structures.
- Analyse key performance metrics including ROAS, CAC, CPA, CTR, CPC, conversion rate, and revenue
- Develop audience strategies across prospecting, remarketing, lookalike, and high-intent customer segments.
- Conduct structured A/B testing across creatives, audiences, messaging, products, and campaign formats.
- Work with creative teams to develop high-performing ad concepts, formats, and product-focused creatives.
- Identify underperforming products, campaigns, audiences, and catalogue segments and implement corrective actions.
- Track campaign performance and prepare regular performance reports with actionable insights.
- Collaborate with ecommerce, product, analytics, and business teams to align marketing activity with revenue objectives.
- Monitor customer and product trends to identify opportunities for catalogue growth and campaign expansion.
- Stay updated on changes to Meta Ads, catalogue advertising, attribution, tracking, and performance marketing best practices.
- Continuously experiment with new campaign strategies and optimisation approaches to improve marketing efficiency.
What Makes You a Great Fit
- 4+ years of hands-on experience in performance marketing, paid media, or digital advertising.
- Strong practical expertise in Meta Ads Manager and campaign optimisation.
- Proven experience managing catalogue performance marketing, Dynamic Product Ads, and ecommerce campaigns
- Strong understanding of Meta campaign structures, audience targeting, retargeting, lookalike audiences, and conversion campaigns.
- Demonstrated ability to manage significant advertising budgets and deliver measurable business outcomes.
- Strong analytical skills with the ability to interpret campaign data and convert insights into optimisation actions.
- Excellent understanding of performance metrics such as ROAS, CAC, CPA, CTR, CPC, and conversion rate
- Experience working closely with creative teams to improve ad performance through systematic creative testing.
- Strong understanding of ecommerce customer journeys and product-level performance.
- Ability to independently manage campaigns, prioritise opportunities, and make data-driven decisions.
- Strong problem-solving skills and a test-and-learn mindset.
- Excellent communication and cross-functional collaboration skills.
- Experience with analytics, tracking, attribution, and ecommerce platforms is an advantage.
- A strong bias toward measurable outcomes, continuous experimentation, and scalable growth.
