Job Description

Performance Marketing Manager

Experience Level: 5+ Years

Department: Marketing

Job Purpose

The Performance Marketing Manager will lead the strategy, scaling, and optimization of our paid acquisition channels to drive aggressive customer growth. In this role, you will transition between high-level growth strategy and data-driven execution, taking full ownership of significant marketing budgets. You will lead cross-functional initiatives between creative, data/BI, and product teams to maximize return on investment (ROI), scale user acquisition, and build sustainable retention loops.

Key Responsibilities

Growth Strategy & Budget Management

• Media Buying Strategy: Define and execute the end-to-end paid growth strategy across Google Ads, Meta, TikTok, Programmatic, and emerging discovery engines.

• P&L and Budget Ownership: Manage and optimize a substantial multi-channel marketing budget, ensuring capital is efficiently deployed to hit CAC, ROAS, and volume targets.

• Corridor & Audience Localization: Develop targeted, localized acquisition strategies across diverse geographic corridors and customer segments to maximize market penetration.

Data Architecture, Attribution & Analytics

• Advanced Tracking & Attribution: Supervise the technical implementation of marketing stacks, ensuring robust tracking via GA4, Mobile Measurement Partners (MMPs like Adjust/AppsFlyer), and server-side tracking (Conversions API).

• Data-Driven Decision Making: Analyze complex user journey data and event logs to continuously refine attribution models and identify hidden bottlenecks in the acquisition funnel.

• Executive Reporting: Establish frameworks for growth reporting, delivering high-level performance insights, cohort analysis, and strategic recommendations directly to C-suite leadership.

Creative Engine & Campaign Velocity

• Creative Direction: Partner with content and design teams to build a high-velocity creative pipeline, shifting asset generation toward emotionally resonant, high-performing concepts.

• Landing Page & Funnel CRO: Lead Conversion Rate Optimization (CRO) initiatives across landing pages, app stores (ASO), and user onboarding flows to eliminate friction and boost drop-off conversions.

Cross-Functional Leadership

• Team Coordination: Serve as the strategic bridge between the creative production team, product development, and the Business Intelligence (BI) team to streamline data loops and feature deployments.

• Agency & Partner Management: Oversee relationships with external ad networks, platforms, and agency partners to ensure cutting-edge access to alpha/beta features.

Required Skills & Qualifications

• Experience: 5+ years of dedicated experience in performance marketing or growth marketing, with a proven track record of scaling budgets and hitting strict acquisition targets (experience in FinTech, mobile apps, or transaction-driven business models is highly preferred).

• Platform Mastery: Advanced, strategic expertise in Meta Ads Manager, Google Ads (including advanced Search, App Campaigns, and Performance Max), and TikTok Ads.

• Technical & Analytical Prowess: Deep understanding of data tracking architecture, LTV modeling, cohort retention, and multi-touch attribution.

• Testing Philosophy: Relentless commitment to data-backed experimentation (A/B and multivariate testing) across audiences, copy, creatives, and UX.

• Leadership Style: Highly analytical, macro-focused but execution-aware, capable of communicating complex data performance into clear, actionable business strategies for non-technical stakeholders.
  
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