Job Description

Performance Marketing Manager (Google Ads, Meta, LinkedIn, Paid Media)

Location: Remote
Job Type: Full-Time
Working Hours: U.S. Time Zones

About the Role

We’re hiring a Performance Marketing Manager to own paid acquisition strategy, campaign execution, and performance optimization across multiple digital channels.

This is a hands-on, execution-focused role where you will directly impact:

• Lead generation
• Paid media performance
• Funnel optimization
• Budget efficiency
• Revenue growth

You will manage campaigns across:

• Google Ads (Search, Display, YouTube, Performance Max)
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• X (Twitter), Reddit, TikTok
• Emerging paid acquisition channels

If you think in funnels, optimize for performance metrics, and continuously test for growth, this role is for you.

Key Responsibilities

Paid Media Strategy & Campaign Execution

• Build, launch, and manage campaigns across:
• Google Ads
• Meta Ads
• LinkedIn Ads
• TikTok, Reddit, X (Twitter)
• Develop full-funnel B2B lead generation strategies.
• Own campaign setup including:
• Account structure
• Audience targeting
• Conversion tracking
• Creative direction
• Write and test high-converting ad copy and creatives.
• Align messaging across:
• Paid media
• Landing pages
• Content funnels

Optimization & Scaling

• Monitor campaign performance daily and optimize proactively.
• Improve key metrics:
• CTR
• CPC
• CPL
• CPA
• ROAS
• Conversion rates
• Run structured A/B tests across:
• Ad creatives
• Headlines
• Audiences
• Bidding strategies
• Landing pages
• Identify and scale profitable acquisition channels.
• Stay updated on:
• Platform algorithm changes
• Attribution updates
• Privacy regulations

Analytics, Attribution & Reporting

• Track performance using:
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Platform dashboards
• Audit and troubleshoot:
• Pixel setups
• Conversion tracking
• Attribution models
• UTM structures
• Build reports focused on:
• Insights
• Trends
• Optimization recommendations
• Revenue impact
• Translate data into actionable growth strategies.

Funnel & Conversion Optimization

• Analyze funnel drop-offs and user behavior.
• Improve landing page conversion rates and UX.
• Optimize retargeting and audience segmentation strategies.
• Focus on both lead quality and acquisition efficiency.

Cross-Functional Collaboration

• Partner with:
• Marketing
• Sales
• Content teams
• Designers
• Provide creative and messaging feedback based on performance data.
• Contribute to broader:
• Growth marketing
• Demand generation
• Revenue initiatives

Requirements

Must-Have

• 3+ years of hands-on experience in performance marketing or paid media.
• Proven experience managing:
• Google Ads
• Meta Ads
• LinkedIn Ads
• Strong background in B2B lead generation.
• Deep understanding of:
• PPC strategy
• Audience targeting
• Retargeting
• Funnel optimization
• Attribution models
• Advanced experience with:
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Conversion tracking setup
• Ability to independently:
• Build campaigns
• Launch tracking
• Optimize performance
• Report results
• Strong ad copywriting and testing skills.

Nice to Have

• Experience with:
• HubSpot
• Salesforce
• Marketo
• Experience managing:
• Multiple accounts
• Large advertising budgets
• Certifications in:
• Google Ads
• Meta Ads
• Familiarity with:
• Canva
• Adobe Creative Suite
• CRO tools

What Success Looks Like

• Reduced cost per lead (CPL) and cost per acquisition (CPA).
• Improved ROAS and campaign efficiency.
• Consistent pipeline and lead growth.
• Strong attribution accuracy and reporting clarity.
• Scalable campaigns across multiple channels.
• Fast testing and iteration cycles.

Key Metrics (KPIs)

• Click-Through Rate (CTR)
• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Conversion Rate (CVR)
• Lead and revenue growth
• Budget efficiency

Why Join Us?

• Full ownership of paid acquisition strategy and performance.
• Opportunity to scale campaigns across multiple platforms.
• High-impact, performance-driven marketing environment.
• Strong focus on testing, experimentation, and measurable growth.
• Career growth into:
• Growth Marketing Lead
• Head of Paid Media
• Demand Generation Manager
• VP of Growth

Interview Process

1. Application Review
2. Initial Interview
3. Technical Interview (Campaign & Strategy Deep Dive)
4. Final Interview with Leadership
5. Offer & Background Verification

Apply Now

If you enjoy performance marketing, scaling paid campaigns, and driving measurable revenue growth through data and experimentation, we’d love to hear from you.