Enroute

Performance Marketing Manager

Enroute  •  Walldorf, DE (Hybrid)  •  19 hours ago
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Job Description

SAP is looking for a results-driven Digital Media Marketing Manager to join our global marketing team. In this role, you will lead digital media strategy and execution across paid and organic channels, working closely with SAP's product and demand generation teams to drive awareness, engagement, and pipeline growth. You'll work with world-class tools and data to influence how millions of businesses discover SAP solutions.

Key responsibilities

  • Plan and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max) aligned with SAP's global go-to-market strategy
  • Analyze and report on campaign performance using Google Analytics 4, Looker Studio, and SAP's internal BI tools
  • Drive SEO initiatives for SAP product pages, solution hubs, and thought leadership content
  • Collaborate with content teams to build and distribute digital content across blogs, social channels, whitepapers, and webinars
  • Manage paid social campaigns on LinkedIn, Meta, and YouTube targeting enterprise buyers and IT decision-makers
  • Support email marketing and automation programs via SAP Emarsys or similar platforms
  • Manage budgets, run A/B tests, and continuously optimize ROI across all digital channels

Requirements

3+ years of experience in digital or performance marketing, ideally in a B2B or tech environment

Proven hands-on experience with Google Ads, Google Analytics 4, and Google Tag Manager

Experience with paid social platforms, especially LinkedIn Campaign Manager

Strong grasp of SEO, content strategy, and digital marketing funnels

Familiarity with marketing automation tools (SAP Emarsys, HubSpot, or similar)

Excellent communication skills in English; additional languages are a plus

Google Ads or GA4 certification preferred

Benefits

Competitive global salary

Flexible & hybrid work model

SAP Learning Hub access for continuous development

Health & wellness programs

Global team exposure and career growth opportunities

Employee stock purchase plan (ESPP)

Enroute

About Enroute

We are a group of top-notch gurus that bring together years of experience, cutting edge technology skills and cost-effective frameworks into a single place, we fuse them and deliver a sexy and perfectly fitted solution for all of our partners.

https://www.youtube.com/watch?v=wRPe_9ERO4E

WHAT WE DO

We guide our clients for preparation and execution of critical projects and sourcing plans to:

Minimize risks

Drive Innovation

Ensure the highest ROI

Create value

HOW WE DO IT

Based on our extensive experience and industry standards, we have developed a set of frameworks that allow us to achieve and deliver outstanding results by following our processes.

WHAT WE OFFER

QA & Testing

We leverage framework and extensive cross-industry experience to put in place the best product quality strategy for your product development and maintenance needs.

Software Development

We provide you with the analysis that will guide software development and implement a strategy to meet your needs. We strive to understand your business so we can create solutions that impact your organization and user experience.

Application Maintenance and Support

At Enroute, we’ll seamlessly maintain and support your business-critical applications to meet business demands – all while providing security.

3D-Printing

We will take you from the idea to the prototype. Our methodology enables brilliant minds to iterate on their innovations quickly, ensuring that they deliver value quickly. We are experts at digital modeling and 3D printing.

Data Management

We help companies harness the tools and processes necessary to keep their data viable using our frameworks. From Big Data to Master Data Management (MDM).

Inventory Management

We provide end-to-end solutions for your inventory and supply chain needs, assuring that once we’ve created visibility, we can standardize the procurement process and optimize material management.

Industry
IT & Software
Company Size
51-200 employees
Headquarters
Monterrey, MX
Year Founded
2005
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