Job Description

Inside Real Estate is a fast-growing, independently-owned real estate software firm that serves as a trusted technology partner to over 500,000 top brokerages, agents, and teams. Their branded portfolio, BoldTrail, includes BoldTrail (Front Office), BoldTrail BackOffice and BoldTrail Recruit, solutions that create a complete tech ecosystem for clients, and deliver seamless end-to-end operations to scale success at any level. With an accomplished leadership team and its talented staff, Inside Real Estate brings the resources, scale, and vision to deliver ongoing innovation and success to their growing customer base.

We're looking for a Performance Marketing Manager who will be responsible for planning, executing, and optimizing performance-driven paid marketing programs that directly drive demand generation, pipeline growth, and revenue impact.

This role will own the strategy and execution across all paid channels and serve as a core driver of scalable, revenue-focused growth initiatives.

As part of the Demand Gen team, the Performance Marketing Manager will build and manage high-impact paid media programs across search, paid social, display, retargeting, and other performance channels. This role will focus on full-funnel performance — from acquisition through conversion and pipeline contribution — while continuously testing, optimizing, and scaling what works.

You will be responsible for partnering cross-functionally with Sales, Growth, Product Marketing, Customer Marketing, and Revenue Operations to align paid media strategies with business goals, ensure lead quality, and maximize revenue outcomes.

A genuine interest in performance marketing, experimentation, analytics, and optimization is essential. This role requires a strong balance of strategic thinking and hands-on execution, with a clear focus on measurable business impact. This position will report to our Senior Director of Demand Generation.

Responsibilities include:

• Own paid media strategy and execution across all performance channels — search, paid social, display, retargeting, and programmatic
• Manage campaigns end-to-end: creative direction, calendaring, launch, optimization, and ongoing performance monitoring
• Drive full-funnel performance across traffic acquisition, lead quality, pipeline contribution, and revenue impact
• Own budget management, pacing, forecasting, and ROI optimization across paid channels
• Partner with Sales and Revenue Operations to align targeting, routing, attribution, and funnel performance
• Lead experimentation and testing strategy (creative testing, audience testing, channel testing, bidding and budget strategies)
• Optimize conversion paths and landing page experiences in partnership with web and CRO teams
• Build scalable reporting frameworks, performance dashboards, and campaign processes
• Identify and test new paid growth opportunities and channels to drive incremental demand

Required Qualifications:

• 5+ years of experience in paid media, performance marketing, or growth marketing
• Proven experience managing performance-driven paid campaigns
• Strong analytical mindset with ability to translate data into action
• Hands-on experience with platforms such as Google Ads, LinkedIn Ads, Meta, Bing, and other paid channels
• Experience working cross-functionally with sales, revenue, product, and marketing teams
• Independent problem solver who proactively identifies optimization opportunities
• Strong project management, organizational, and prioritization skills
• Ability to manage multiple initiatives in parallel under deadlines
• High attention to detail and operational excellence
• Strong written and verbal communication skills

Preferred Qualifications:

• Experience with CRM and marketing automation platforms (Salesforce preferred)
• Experience with attribution models, funnel reporting, and multi-touch measurement
• Experience in B2B SaaS or performance-driven growth environments
• Familiarity with conversion rate optimization (CRO) and experimentation frameworks
• Experience supporting revenue teams with pipeline-driven paid programs

This role is ideal for a performance marketer who thrives in fast-moving environments, is deeply data-driven, and is motivated by direct revenue impact and measurable growth outcomes.

Salary Range: $100,000 - $115,000

We offer a competitive total rewards package including:

• Competitive salary
• 3 Medical plans to choose from - 1 PPO and 2 HDHPs
• 2 Dental plans to choose from
• Vision
• HSA - company-funded
• FSAs - healthcare, limited purpose, dependent care
• Short-Term Disability - company-paid
• Long-Term Disability - company-paid
• Basic Employee Life Insurance - company-paid
• Voluntary Dependent Life Insurance
• Voluntary Accident Insurance
• Voluntary Critical Illness
• Voluntary Hospital Indemnity
• Legal Plan
• ID Protection
• Pet Insurance
• 401(k) Retirement Savings with company match
• Paid PTO/Vacation/Sick Time
• 11 company-recognized holidays
• Company-paid Parental/Disability Leave

In addition, at IRE, we focus on driving top results providing:

• Opportunities to grow within our company;
• Potential to work in a remote setting;
• Exciting/energetic work environment and fun, creative culture.

IRE EEO Statement - We believe that the unique contributions of all Insiders are the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experiences we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, marital, veteran, or disability status.