Job Description

Job DetailsJob Location: Remote Employee - Hanover, MD 21076Salary Range: $95,000.00 - $105,000.00 SalaryAbout the Role
We’re looking for a Performance Marketing Manager to join our growing Digital & Ecommerce team and help accelerate revenue growth across our paid media ecosystem. This is a hands-on, strategic role for a data-driven marketer who thrives in building, scaling, and optimizing paid campaigns while collaborating closely with creative, ecommerce, and external partners.
You’ll own the end-to-end paid media strategy, from campaign build and execution to performance analysis and continuous optimization while also helping shape the future of our paid media capabilities through new features, platforms, and audience strategies.
What You’ll Do
Paid Media Strategy & Execution
Own and manage paid advertising across:
Google Ads
Microsoft/Bing
Meta (Facebook & Instagram)
Paid social channels including Reddit, Snapchat, and emerging platforms
Build, launch, and optimize full-funnel campaigns focused on:
Revenue growth
Customer acquisition
Audience expansion and retention
Set up, maintain, and continuously optimize campaign structures, budgets, bidding strategies, and targeting
Growth & Innovation
Develop and execute strategies to grow direct-to-consumer sales through paid channels
Enable growth through channel expansion into new and emerging channels (i.e. TikTok, Snapchat, Reddit) and launching paid media for new ecommerce sites
Stay current on platform updates and emerging trends, translating new features into actionable growth opportunities
Own experimentation and testing roadmaps to drive incremental performance gains
Creative Collaboration
Work closely with creative teams to:
Brief and align on visual and copy assets
Ensure creative aligns with performance goals
Iterate based on performance insights and learnings
Partner cross-functionally to ensure campaigns are both brand-aligned and conversion-focused
Partnerships & External Relationships
Serve as the primary point of contact for Front Row, ensuring strong collaboration, accountability, and performance alignment
Build and maintain strategic relationships with:
Google representatives
Meta and other platform reps
Agencies and external partners
Leverage partner insights to inform strategy, optimization, and testing
Reporting & Insights
Own performance reporting across all paid channels, including:
Revenue, ROAS, CPA, CAC, and audience growth metrics
Deliver clear, actionable insights to stakeholders
Share updates on performance, new features, platform changes, and growth opportunities
Use data to inform strategy and continuously refine execution
Additional Responsibilities
Support broader Digital & Ecommerce initiatives as needed
Contribute to cross-functional projects and pilots aligned with business priorities
Perform other duties as assigned
What We’re Looking For
Required Qualifications
5+ years of experience in performance marketing or paid media
Proven hands-on experience managing paid campaigns across:
Google Ads
Microsoft/Bing
Meta
Paid social platforms (e.g., Reddit, Snapchat)
Strong understanding of:
Campaign structure and optimization
Audience targeting and segmentation
Performance measurement and attribution
Experience working closely with creative teams (visual and copy) to drive results
Strong analytical skills with the ability to translate data into action
Comfortable owning strategy while also executing day-to-day work
Preferred Qualifications
Ecommerce or DTC experience strongly preferred
Experience managing or partnering with agencies
Familiarity with launching and scaling new channels or platforms
Experience building relationships with platform reps (Google, Meta, etc.)
Experience managing paid media across multiple ecommerce stores within the same sales vertical
Based in or willing to commute within the DC / Maryland area
Why This Role Is Exciting
You’ll have real ownership over paid media strategy and performance
You’ll influence how we scale revenue and acquire new audiences
You’ll work alongside a collaborative Digital & Ecommerce team with strong leadership support
You’ll help shape the future of our paid media capabilities as we continue to grow
Qualifications