Role Main Purpose:
The Performance Marketing Manager leads the media buying strategy, manages larger budgets, and oversees complex campaigns to ensure maximum ROI. This role involves developing optimization strategies based on in-depth data analysis and managing a team of junior specialists.
Operational Responsibilities:
Key Performance Indicators:
Click-Through Rate (%)
ROAS (Return on Ad Spent)
Internal & External Contacts:
Technology Team
Content Team
Marketing Team
Assembly+ (Performance Agency)
Education & Experiences:
5 - 7 years of experience in performance marketing, with a strong background in media buying.
Proven track record of managing large budgets and complex campaigns.
Strong analytical skills and proficiency in marketing analytics tools.
Leadership experience with a focus on team development and performance.
Familiarity with programmatic ad buying and advanced targeting strategies.
Preferred Skills:
Bachelor's degree in marketing, Business, or a related field is a plus.
Experience in the sports or entertainment industry is a plus.
Knowledge & Skills
Power BI
Firebase
Mobile Measurement Platforms (MMPs)
Other Analytics and Tracking
Marketing Automation
Google Search Console
Google Tag Manager
Different Ad Managers (Google, Snapchat, Meta, TikTok)
CRM/CDP
Let’s Shape the Future Together ..
Since 1982, Obeikan Investment Group has built thriving businesses in multiple channels. This is what four decades of experience have taught us:
- Businesses that stay on conventional paths will ultimately be overtaken by more agile competitors.
- Incremental steps aren’t enough to maintain market leadership, so thinking big is essential.
- A successful future takes ongoing, radical, all-hands-on-deck innovation.
- And innovation isn’t a project with an end date—it’s an embedded mindset.
Innovation is at the core of everything we do at Obeikan. The world of business has changed and the future is no longer an extension of today; continual re-invention is a now pre-requisite for success. To compete, we’re perpetually re-engineering our processes, products and organisation to do more and to do better—executing faster, more reliably, more productively and more profitably.
Today, the catalyst of innovation is digital transformation. It’s enabled us to perform at the highest level, and now we are making the same possibilities available to our clients. Obeikan’s digital technologies are a bridge to full membership in the digital economy. As a leader in digital transformation, we’re empowering our customers to refine their operations, amplify their impact, and sharpen their competitiveness.
We’re passionate about sharing our knowledge to change our world for the better. We give our best every day to help help build an increasingly dynamic economy and society, and to partner for collective wins. Through collaboration with Obeikan, clients can also create new paths to success, revitalise business operations and relationships, and accelerate value creation.
Are you ready? Let’s shape the future together.
