Job Description

Job Title: Performance Marketing Lead

Relevant Experience required: 2-4 Years

About client:

Our Client is one of the fastest-growing bootstrapped startups in the Ad-tech and Creator-tech domain. Our journey is a masterclass in organic scale: we’ve grown from a 2-person founding team to a 70+ strong global workforce by building products that people actually want.

To date, we’ve helped over 56,000+ global creators gain traction, powering an incredible 6.9B+ views. But we are just getting started.

We are transitioning from a high-growth startup to an AI-first powerhouse. At our client, you get the best of both worlds: the financial stability of a profitable, bootstrapped business and the intellectual challenge of a cutting-edge AI lab.

About Role:

We’re looking for a data-obsessed Performance Marketing Manager who thrives on experimentation, optimization, and scaling paid campaigns.

In this role, you will plan, launch, optimize, and scale high-performing digital campaigns across multiple advertising platforms, while working closely with creative, analytics, product, and CRM teams to drive customer acquisition and revenue growth.

You’ll play a key role in turning marketing spend into measurable business outcomes.

Key Responsibilities:

1. Campaign Strategy & Execution

* Plan, launch, and manage paid campaigns across Meta Ads, Google Ads (Search, Display, PMax, Demand Gen, YouTube), and Microsoft Bing Ads

* Build high-performing campaign structures including ad sets, audiences, ad groups, creatives, and bidding strategies

* Design and run A/B tests on creatives, messaging, landing pages, and audience segments

* Manage campaign budgets and pacing to maximize ROI and scale profitable campaigns

2. Performance Optimization

* Continuously optimize campaigns to improve CPA, ROAS, CTR, CPC, Conversion Rate, and LTV

* Identify high-performing audience segments and scale winning campaigns

* Conduct keyword research, audience segmentation, and competitor benchmarking

* Implement advanced targeting strategies including retargeting, lookalike audiences, and custom segments

3. Analytics & Tracking

* Set up and manage tracking via Google Tag Manager, Google Analytics 4, Meta Pixel, and Bing UET

* Monitor funnel performance and attribution models across channels

* Prepare weekly and monthly performance reports with actionable insights

* Identify opportunities to improve conversion funnels and campaign efficiency

4. Creative & Cross-Functional Collaboration

* Collaborate with design and content teams to develop high-performing ad creatives

* Provide data-driven creative briefs based on campaign insights

* Work with product and CRO teams to optimize landing pages and improve conversion rates

Who You Are:

* 2–4 Years in the Trenches: You’ve managed significant monthly spends and have the receipts to prove your success.

* B.Tech/B.E. from a Tier 1 Institute (IIT, NIT, or equivalent).

* Strong expertise in Meta Ads Manager (Facebook & Instagram)

* Proficiency in Google Ads (Search, Display, PMax, YouTube, Demand Gen)

* Experience managing campaigns on Microsoft Advertising (Bing Ads)

* Strong understanding of campaign objectives, bidding strategies, and audience targeting

* Experience with Google Analytics 4, Google Tag Manager, and tracking pixels

* Strong analytical skills with proficiency in Excel / Google Sheets

* Experience running A/B tests and interpreting campaign performance data

The "Edge":

* Experience with additional platforms such as LinkedIn Ads, TikTok Ads, Snapchat Ads, or programmatic DSPs

* Experience in SaaS, AdTech, D2C, Creator Economy, or Growth Marketing environments

* Familiarity with CRM tools like HubSpot, Zoho, Salesforce, or customer lifecycle platforms

* Basic knowledge of SQL or Python for marketing data analysis