Job Description

Green Life is one of Australia’s fastest‑growing clinic and dispensary groups, built on a healthcare model that streamlines patient access to plant‑based medicine. Our mission is to improve quality of life by making plant‑based treatment simple, safe, and accessible. We envision a future where plant‑based medicine is seamlessly integrated into mainstream healthcare.

We offer a modern, patient‑centred environment that stands apart from traditional pharmacy settings. Our innovative approach to alternative medicine gives you the opportunity to expand your skillset while contributing to meaningful industry growth.

Benefits

• 30% off all products and consultations
• Monthly and annual performance bonuses
• Anniversary gift cards
• A collaborative, focused, high‑performing culture
• Join a rapidly expanding global company during an exciting growth phase
• Be part of the future of the multibillion‑dollar cannabis industry

As the Performance Marketing Lead, you will play a pivotal role in driving our marketing strategy and optimising digital campaigns to enhance brand visibility and customer engagement. This role can be based out of our head office in Burleigh Heads, Brisbane, the Gold Coast, or Melbourne.

In this role, you’ll take full ownership of performance marketing — auditing and refining campaign structures, scaling what works, and quickly adjusting or cutting what doesn’t. You’ll build and execute a structured testing roadmap while ensuring tracking and attribution are accurate across all platforms, implementing pixels and offline conversions, and partnering with tech teams to improve data quality. You’ll collaborate closely with our creative team, providing data‑driven feedback and driving new concepts when performance drops. You’ll stay across daily metrics, deliver clear weekly and monthly insights, and use data to forecast trends and guide future strategy.

This hands‑on role requires both strategic thinking and execution. From building and launching campaigns to optimising and scaling them, you’ll have the autonomy to test, iterate, and push performance to new heights. You’ll be accountable for turning marketing spend into predictable growth by improving CPA, increasing booked appointments, and scaling campaigns across Meta Ads, Google Ads, and TikTok Ads.

We’re looking for someone who:

• Is hands‑on, execution‑focused, and comfortable getting into the weeds
• Moves with urgency and thrives in a fast‑paced environment
• Is commercially minded and understands the business impact behind every decision
• Takes ownership and accountability for outcomes
• Is adaptable, resilient, and energised by change

Experience That Sets You Apart

• Proven success managing Meta and Google Ads at scale
• Comfortable handling $50K–$100K+ monthly ad spend
• Strong background in lead generation and conversion‑focused marketing
• A track record of improving CPA and scaling campaigns sustainably

Desirable

• Experience in healthcare, clinics, or other regulated industries
• Familiarity with compliance‑driven marketing environments
• Ability to navigate strict advertising policies without sacrificing performance

If this sounds like the right next step for you, we’d be excited to receive your application.