Purpose Financial is seeking a detail-oriented Performance Marketing Intern to join our Purpose Financial Marketing Team. In this role, you will support measurable business results by developing and executing data-driven marketing strategies, fueling digital marketing platform growth, supporting organization top level goalsYou will report to the Director, Performance Marketing.

Job Responsibility

Paid Performance Execution, Monitoring, Analysis and Optimization

• Execute ad buying strategies across programmatic platforms, social networks, search engines and other digital platforms, while ensuring proper tracking and optimization.
• Conduct in-depth analysis of campaign metrics, audience behavior, and conversion paths to inform strategic optimizations and budget reallocation decisions to maximize efficiency and ROI.
• Proof ad copy, eg. direct mail, across English in Spanish variations to ensure accuracy.

Testing

• Design and optimize testing framework for all digital marketing, including tests across audiences, creatives, landings, as well as avenues like Affiliate marketing.
• Create and measure rigorous A/B and multivariate testing to maximize learnings.

Collaboration

• Work closely with internal performance marketing, creative, and analytics teams to align digital marketing efforts with campaign objectives and share optimization insights.
  

Job Responsibilities Cont.

Market Intelligence:

• Stay ahead of industry trends and emerging best practices to keep Purpose Financial at the forefront of performance marketing innovation.

Compliance

• Respond to Compliance team requests and ensure all campaigns comply with platform policies and industry regulations.
  
  

Accountability

Understand, adhere to and enforce all corporate policies.

Education Required

Relevant course work or experience.

Experience Required

Relevant course work or experience.

Knowledge Required

Excellent written and verbal communications skills; adaptability and flexibility to changing environment; and comfortable working in a dynamic, high volume, fast-paced environment. Ability to understand and ensure compliance with policies, procedures, and laws governing our industry/business and products.

Physical Requirements

Sitting for long periods of time; standing occasionally; walking; bending; squatting; kneeling; pushing/pulling; reaching; twisting; frequent lifting of less than 10 lbs., occasional lifting of up to 20 lbs.; driving and having access during the workday to an insured and reliable transportation; typing; data entry; grasping; transferring items between hands and/or to another person or receptacle; use of office equipment to include computers; ability to travel to, be physically present at, and complete the physical requirements of the position at any assigned location.

Competencies

Travel

N/A

Attire

Business Casual

Other

Must be eligible to work in the USA and able to pass a background check.