dmg events

Performance Marketing Executive

dmg events  •  Dubai, AE (Onsite)  •  2 hours ago
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Job Description

JOB PURPOSE:

We are hiring a Performance Marketing Manager to own the growth engine end-to-end: attracting the right audiences through paid and organic channels and converting first-time readers into loyal, returning users.

This is an opportunity to make a visible impact. Beyond improving traffic, engagement and marketing efficiency, you will help drive audience growth and play a key role in preparing the business for the launch of our subscription model.

FUNCTIONAL RESPONSIBILITIES:

Acquisition — bring the right audience in

  • Plan and run paid acquisition across Google, Meta, LinkedIn, X, and Microsoft, optimising every channel against cost per acquisition (CAC), not vanity traffic.
  • Grow organic and SEO-driven traffic in partnership with our editorial team, building a durable, lower-cost acquisition base that reduces reliance on paid spend.
  • Test and scale new channels, audiences, and creative.
  • Conversion & retention — turn first-time readers into loyal readers, and eventually into subscribers
  • Own and develop a conversion funnel.
  • Partner with lifecycle/CRM to reduce churn through onboarding, engagement, and win-back journeys, using first-party data to personalise.
  • Improve trial-to-paid and free-to-paid conversion rates as a primary KPI.

Analytics

  • Build and own the acquisition analytics stack: CAC, LTV, payback period, cohort analysis, and multi-touch attribution.
  • Ensure conversion tracking is accurate and trustworthy — no inflated or under-counted conversions distorting spend decisions.
  • Report MRR growth, funnel health, and channel efficiency to leadership, and translate the numbers into clear budget recommendations.

QUALIFICATIONS, EXPERIENCE, & SKILLS:

What we look for in the ideal candidate

  • 3+ years in performance, growth, or acquisition marketing — ideally with a subscription, media, or SaaS product.
  • Strong command of both paid acquisition and SEO / organic growth — you have driven traffic from both sides of the house.
  • Fluency in growth analytics: CAC, LTV, cohort, funnel, and churn. GA4 essential; SQL / BigQuery strongly preferred.
  • A track record of optimising conversion funnels, paywalls, or registration flows.
  • Commercial instinct — you think in revenue and payback, not just impressions and clicks.

dmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.

dmg events

About dmg events

At dmg events, we understand that rapidly evolving markets are pushing organizations to rethink their growth strategies, expand globally and form new partnerships. As a leading organizer of face-to-face events and a publisher of information services, our mission is to facilitate and accelerate this transformation by providing direct access to new markets, inspiration and leadership, innovative products and valuable business opportunities.

With a global footprint spanning more than 20 countries and organizing over 95 large-scale events annually, dmg events is a trusted global leader in the events industry. Each year, we attract more than 425,000 professionals, delivering world-class events such as Big 5 Global, ADIPEC, Gastech, EGYPES, The Hotel Show, INDEX and The Saudi Food Show.

With 13 offices worldwide, including Saudi Arabia, the UAE, Egypt, South Africa, the UK, Canada, Singapore and India, dmg events maintains a local presence to better serve our customers and build stronger relationships. Our rapid growth is a testament to our ability to geo-adapt strong brands, form mutually beneficial partnerships and align our events with market demands.

For more information, visit www.dmgevents.com. Founded in 1989, dmg events is a wholly owned subsidiary of the Daily Mail and General Trust plc (DMGT, www.dmgt.co.uk).

Industry
Events & Trade Shows
Company Size
501-1,000 employees
Headquarters
Dubai, AE
Year Founded
Unknown
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