Silverfin

Performance Marketing Executive

Silverfin  •  €600k/yr  •  Onsite  •  2 hours ago
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Job Description

Who we are?

Silverfin is a cutting-edge cloud software solution built by accountants, for accountants.

Founded in 2013, Silverfin was created to solve the frustrations of manual, error-prone processes in analysing financial data and compliance. From day one, we’ve been a cloud-first platform with an open API architecture, leveraging structured data to transform how accountants work.

Our mission is simple: to enhance and support the accountancy profession through AI and automation, ensuring accountants remain relevant and respected in the future of finance.

In 2023, Silverfin became part of the Visma Group, joining one of Europe’s leading providers of cloud software. This partnership strengthens our ability to innovate and expand our impact within the accountancy industry.

Today, Silverfin is trusted by over 1000+ firms across 19 countries. Our clients include all of the Big 4 accounting firms, as well as leading global networks like BDO, PKF, Baker Tilly, Grant Thornton, and Moore.

Headquartered in Ghent, with a 2nd office in South of Belgium (Mont-Saint-Guibert) and offices in London, Luxembourg, Gouda (NL). We're a team of over 200 people - including a diverse remote engineering team working across multiple time zones - all working together to drive innovation in accounting.

How would you support our success?

Your role

As our Performance Marketing Specialist at Silverfin, you will be the first dedicated performance marketer, leading paid media execution end-to-end across all active markets. This is a hands-on role with plenty of opportunity to shape and develop how performance marketing works at Silverfin. You will build and optimise campaigns, identify opportunities to improve performance and use data to guide where our investment can have the greatest impact.

This is a build-from-the-ground-up opportunity. Paid social CPL varies across our regions, media performance needs a proper rebuild, `brand awareness and conversion have room to grow. Our agency partners have supported us so far, but we believe this is the right moment to build more expertise in-house, with someone who can lead the work end to end. If you like stepping into a situation with real room to build something meaningful and shape what comes next, this role is the perfect fit.

You will work closely with the demand generation team and the regional field marketers (BE-FR, BE-NL, UK, DK, LU), and cross-functional partners in web, product marketing, and RevOps to rebuild our top funnel pipeline from the ground up.

This role is crucial in driving Silverfin's growth by ensuring the best performance of digital media buying channels and coherent user journey to improve conversion rate of marketing leads.

What would you do to drive our success?

What would success look like?

What will support your success?

We care for you

How we work

At Silverfin, we're an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. We're committed to elevating talent by creating an environment where we can all thrive together.

We have a unique culture with our values ​​as the backbone:

Who we are - Authentically human

How we think - With a growth mindset

How we act - Bravely, side by side

How we win - By doing what we love

At Silverfin we make our own way. We are constantly looking for new and innovative ways to move forward. Continuous learning and development is encouraged to support your personal and professional growth.

At the same time, this opens up many new opportunities that allow our people to grow with Silverfin, and often faster than with other companies. So many ambitious team members have already found their way to a new challenge within Silverfin.

We want you to reach your full potential. To get you there, we don't want to think in boxes and over-structure things. So your options are not limited to 1 team or 1 career track. Your talent, motivation and potential play a crucial role in evolving across the teams into new roles.

Silverfin

About Silverfin

Silverfin is the cloud platform that makes accountancy firms more successful. It improves the efficiency, competitiveness and profitability of compliance services, and powers the development and delivery of advisory services.

Silverfin takes financial data directly from client systems and hosts it securely in a single cloud Structured Data Hub. Then templates standardise, and automate, accounting workflows and use the data hub to make compliance easy, fast, and accurate.

But that’s only half the story. Leading firms use Silverfin to power their advisory services too. Looking at data and trends, right across the client portfolio is easy and automatic alerts warn of risks or identify opportunities to give advice, or sell additional services.

We call this connected accounting and our customers tell us Silverfin has made their day-to-day business better and given them the data, tools, and time, they need to deliver the advisory services and insights their clients really value.

Industry
IT & Software
Company Size
201-500 employees
Headquarters
Ghent, BE
Year Founded
2013
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