The Performance Marketing Executive is a key member of the marketing team responsible for driving customer acquisition and growth through effective performance marketing campaigns. This role requires
expertise in digital marketing channels
, data analysis, and optimization techniques.

• 
  Campaign Execution:

• 
  Assist in the development and implementation of performance marketing campaigns across various channels (e.g., PPC, social media, display advertising,
  affiliate marketing
  ).

• 
  Execute
  /manage
  daily campaign management tasks, including bid optimization, keyword research, ad copy creation, and landing page optimization suggestions.

• 
  Monitor campaign performance and make necessary adjustments to maximize ROI.

• 
  Data Analysis and Optimization:

• 
  Analyze campaign
  performance
  data to identify trends, opportunities, and areas for improvement.

• 
  Utilize data-driven insights to optimize campaigns for better performance and ROI.
  Utilize data-driven insights to optimize campaigns, improving performance and ROI.

• 
  Track and report on key performance indicators (KPIs) related to customer acquisition and qualification.

• 
  Channel Management:

• 
  Manage and maintain
  (Maintain and enhance)
  relationships with external partners, such as
  (including)
  ad networks, affiliate programs, and social media platforms.

• 
  Stay up-to-date with industry trends and best practices to optimize channel performance.

• 
  Collaboration:

• 
  Collaborate
  (Work closely)
  with the Performance Marketing Manager(
  and other team members to develop and execute integrated marketing strategies.

• 
  Work closely with the creative team to ensure the development of compelling marketing materials.

• 
  Coordinate with the technology team to ensure seamless campaign execution and data tracking.

• 
  Reporting and Analysis:

• 
  Prepare regular performance reports and analysis for the Performance Marketing Manager.

• 
  Provide insights and recommendations based on data analysis.

Requirements

• 
  Bachelor's degree in marketing, business administration or other related fields.

• 
  10+ Years of proven experience in the digital marketing field with paid ads focus.

• 
  Agency experience or background is a plus.

• 
  Strong understanding of digital marketing channels, including PPC, social media, and display advertising.

• 
  Proficiency in data analysis tools (e.g., Google Analytics, Google Ads, Facebook Ads Manager, Google Locker Studio & any other CRM analytics software like Zoho Analytics).

• 
  Strong analytical and problem-solving skills.

• 
  Excellent communication and interpersonal skills.

• 
  Ability to work independently and as part of a team.

• 
  Experience in managing $1M+ yearly budgets.