Own the performance marketing function for FOREO SEA's marketplace channels. This is a hybrid role — paid media execution across on-platform and off-platform channels, combined with analytics and reporting. The specialist drives traffic acquisition, tracks every campaign dollar, and builds the data infrastructure that keeps the team operating on insight rather than instinct.
Key Responsibilities
Performance Marketing — On-Platform
Plan, execute, and optimise paid campaigns on Shopee Ads, Lazada Sponsored Solutions, and TikTok Ads Manager across SG, MY, PH, and VN
Formulate monthly and campaign-level strategies to hit platform-specific ROAS, CTR, and revenue targets
Manage ad spend allocation by platform and market; scale winning products, keywords, and campaigns, cut underperformers based on real-time data
Performance Marketing — Off-Platform
Plan, execute, and optimise always-on and campaign-burst paid media on Meta Ads Manager to drive traffic to marketplace storefronts
Monitor and optimise campaign performance daily — adjust targeting, bidding, and creatives to improve CTR, CPA, and ROAS
Analyse audience segments and funnel performance; test and iterate on ad formats, hooks, and messaging
Liaise with the marketing team to align on campaign timing, messaging, and creative assets ahead of key launches and promotions
Data, Reporting & Automation
Build and maintain performance dashboards covering store, product, ads, promotions and other reports across all platforms and markets
Analyse campaign and monthly performance results in the context of overall marketplace KPIs; surface insights and optimisation recommendations
Track and report on performance on a weekly and monthly basis
Lead all data-related and automation initiatives for the marketplace team
Affiliate — Data Screening Support
Help shortlist affiliates based on fit and potential
Evaluate affiliates against performance benchmarks (engagement rate, audience quality, past conversion attribution) and flag underperformers or anomalies for review
Maintain tracking and attribution for affiliate-driven traffic and conversions
Requirements
3–5 years in performance marketing with hands-on marketplace ads experience (Shopee Ads or Lazada Sponsored Solutions and TikTok Ads required)
Proficient in Meta Ads Manager
Comfortable building and maintaining daily, weekly, monthly, quarterly, and annual reports
Strong analytical skills — interprets campaign data, identifies patterns, translates into action
Outcome-oriented, self-directed, independent, and has initiative
Strong Plus
Experienced in using AI tools
Experience in Tableau
Experience in e-commerce, FMCG, or beauty/consumer goods
FOREO is the world's leading beauty-tech brand, founded in Stockholm, Sweden in 2013. Through these wild 10 years, FOREO has served more than 20 million customers, launched in 12,000 doors and 500 retailers, winning 261 awards (45 of those in 2021) along the way. From two employees at the very beginning, we've grown to over 3,000 beautiful people scattered through 22 offices worldwide.
FOREO is not your traditional beauty company, but a brand built on innovation, visionary problem solving, and successful and unsuccessful - experiments. Only by taking risks can one create unprecedented and unique solutions celebrating individuality, diversity, and inclusiveness.
We want to cater to that new society, moving away from hoarding "stuff" and investing in experiences that enhance wellbeing. We design for those who are looking for a precious few essentials built to last and who value utility, quality, and durability.
Sitting at the top of the redefined beauty-tech industry, we keep succeeding because we’re still fighting for the same dream - the fusion of visionary technologies & award-winning sleek Swedish design.
We break new ground and disrupt beauty standards, always curious about how things can be done better. We are the game-changers & the rule-breakers passionate about building a new world with integrity and purpose, improving selfcare - for everyone!
If you would like to join the mission of creating the most beautiful tomorrow, feel free to review our open positions on LinkedIn or reach out to careers@foreo.com.
