We are a world-leading smart mobility SaaS company with over 2,000,000 subscribers across 23 countries and we are looking for a Performance Marketing Analyst to join our team. Our teams are collaborative, vibrant and fast-growing and all team members are empowered with the freedom to influence our business with ideas that drive innovation and efficiency
Plan, create and execute lead generation campaigns across platforms like Google Ads, Facebook, and Tiktok
Ensure that targeting, ad creatives and landing pages work seamlessly together
Monitor and manage ad spend to ensure resources are utilized efficiently, prioritizing performance and lead quality.
Identify and scale high-performing campaigns to increase the volume of qualified leads.
Analyze performance data to uncover trends, evaluate lead quality, and continuously optimize campaigns for better results.
Conduct A/B tests on ad creatives, messaging, and landing pages to uncover insights that drive campaign improvements.
Generate detailed reports to track metrics like cost per lead and conversion rates, providing actionable insights for further optimization.
Set up accurate tracking and reporting using tools like Google Analytics and CRM platforms to ensure the effectiveness of lead generation efforts.
Work with creative team to develop compelling ads that resonate with target audiences and encourage engagement.
Collaborate closely with the sales team to ensure leads are converting effectively, while implementing strategies to enhance lead quality when needed.
Stay informed about industry trends, competitor strategies, and platform updates to inspire fresh and innovative campaign ideas.
Proficient in english for effective communication and reporting across global markets.
Proven experience in performance marketing or lead generation, with a strong focus on digital advertising platforms like Facebook Ads, Google Ads, and Tiktok Ads.
Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
Excellent communication and collaboration skills to work effectively with creative and sales teams.
Detail-oriented with strong organizational skills, capable of managing multiple campaigns and tasks simultaneously.
Results-driven mindset with the ability to focus on achieving qualified lead volume and conversion goals.
Ability to troubleshoot and solve problems quickly, especially under tight deadlines.
Proactive attitude with a passion for staying updated on the latest trends and best practices in digital marketing and lead generation.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
Cartrack is a leading global Software-as-a-Service (SaaS) platform provider for small, medium and large businesses, as well as consumers needing a software platform for data analytics to optimise fleets, driver behaviour, insurance risk, safety and asset recovery.
Data analytics remain Cartrack’s primary offering, in addition to growing its artificial intelligence and value-added services to deliver a tangible return on investment to its subscribers.
Cartrack is also renowned for its agility and speed in developing innovative, first-to-market solutions that are aimed at further enhancing the customer experience.
Cartrack’s impressive organic growth since being launched in South Africa in 2004 has resulted in an extensive footprint in 23 countries across Africa, Europe, North America, Asia Pacific, and the Middle East. With an active subscriber base in excess of 1.5 million, the Group ranks among the largest of its peer companies globally.
Cartrack is a vertically integrated service-centric organisation owning all its unique intellectual property and business processes, ranging from in-house design, device and software development, mobile-technical workshops and sales. Hence, Cartrack is in full control of delivering superior service while also protecting its industry-leading margins and clean balance sheet.
