Diageo

Performance Marketing Analyst

Diageo  •  Mexico City, MX (Onsite)  •  20 days ago
Expired
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Job Description

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Role

Our Marketing team are creators, helping to build and nurture some of the globe’s most loved brands. We craft exceptional connections with people across the globe to celebrate our brands’ legacies and reinvent them for the world today, and into the future.

Everything we do is underpinned by a detailed grasp of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and bold stereotypes through our advertising and marketing.

Functional Responsibilities

  • You will handle the entire data and reporting, while also advising and giving insight for decision makingonA&P investment – including Digital Media.

  • You will be responsible for understand all data around campaigns and applying it for new reporting and optimization by engaging with different team members.

  • You will lead periodic routines toreport brand performance campaigns (Target status, campaign progress, audience performance, recommendation and optimizations).

  • Lead and define ways of working with multiple teams and partners to deliver data, drive automated reporting, and accelerate insights capabilities.

  • You will facilitate data engineering activities with the business, working closely with business collaborators to ensure successful, timely, and high-quality data delivery.

  • Develop a deep understanding of data sets including social media, statistical survey analysis, among others.

  • Collect business reporting and analytics needs, and map data sets, complete source-to-target mapping to facilitate common understanding and discussion between business and data engineering partners.

  • Responsible for build and maintain visualizations through tools that help brand managers to review results and access real-time information that allows them to supervise the results and progress of the campaigns.

Leadership Responsibilities

  • Win through execution: You manage and simplify the use of data to ensure continuous metrics improvement, sharing standard processes and lessons learned allowing all teams to learn from the results

  • Invest in talent: You will manage the digital transformation, which helps you to develop skills for the different teams and leaders on technology, tools, and processes. spreading the knowledge for Diageo to be a data driven company

  • Shape the future You have a dynamic demeanor that allows you to build exciting projects that allow us to be at the forefront with the best platforms and tools, so we can always be leaders in the market.

  • Inspire through purpose: You have confirmed capabilities to Influence and inspire the organization and partners at different levels to move forward and get to a common ambition.

Experience Required & Qualifications

  • Experience delivering business intelligence solutions and driving measurable business growth.

  • Strong background in Business Intelligence, Digital Analytics, and Data Architecture, including capability building.

  • Ability to analyze digital conversations and consumer interactions to identify insights and brand opportunities.

  • Experience analyzing social media and digital platforms, including supervising trends and consumer behavior.

  • Proficiency in data visualization and BI tools (e.g., Power BI, Tableau, QlikView, Datorama).

  • Experience working with data and database technologies (e.g., SQL, Google BigQuery, Teradata, Azure Data Lake, SAP BW/HANA).

Flexible working statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Rewards & benefits statement:

We recognize and value performance, offering our people a highly competitive Rewards and Benefits package including:

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application

Worker Type :

Internship (Fixed Term)

Primary Location:

Mexico City

Additional Locations :

Job Posting Start Date :

2026-04-30

Diageo

About Diageo

Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry.

With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future.

To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet.

Industry
Food & Beverage
Company Size
10,000+ employees
Headquarters
London, GB
Year Founded
Unknown
Social Media