Job Description
Performance Marketer
- Location: Korangi Industrial Area Karachi
- Working Hours: Monday - Saturday| 11:00 AM - 7:00 PM
- Job Type: Full-Time
About the Role
We're looking for a data-driven Performance Marketer to plan, execute, and optimize paid marketing campaigns across multiple digital channels. You'll be responsible for driving customer acquisition, maximizing return on ad spend (ROAS), and scaling performance marketing campaigns.
Key Responsibilities
- Plan, execute, and optimize paid campaigns across Meta Ads (Facebook/Instagram), Google Ads, TikTok Ads, and LinkedIn Ads
- Manage ad budgets, bidding strategies, and A/B testing for creative copy, visuals, and landing pages
- Analyze campaign metrics (CPA, CPL, ROAS, CTR) to monitor performance and improve ROI
- Track and set up conversions using tools like Meta Pixel, Google Tag Manager, and GA4
- Prepare regular performance reports detailing campaign insights and actionable recommendations
- Collaborate with creative and content teams to produce high-performing ad assets
Tools & Software
- Ad Platforms: Meta Ads Manager, Google Ads Manager, TikTok Ads Manager
- Analytics & Tracking: Google Analytics (GA4), Google Tag Manager, Meta Pixel
- Reporting & Optimization: Google Looker Studio, Excel / Google Sheets
Qualifications
- Bachelor's degree in Marketing, Data Analytics, Computer Science, Business Administration, or a related field
- 2–4 years of proven hands-on experience managing performance marketing ad budgets and campaigns
