Job Description

Experience: 3-6 years in B2C Performance Marketing

Location: Mohali

Work Schedule-Monday to Friday ( 7:30 PM-4:30 AM)

Focus: Lead generation for residential solar ( B2C)

Drive qualified lead generation across the USA market. Own the entire funnel from click to consultation, optimizing campaigns using native AI tools in Google and Meta platforms.

Responsibilities

• Build and scale campaigns: Google Ads, Meta, YouTube, LinkedIn, Quora, Reddit
• Generate high-quality leads across 6 states
• Execute retargeting campaigns across Google Display, YouTube, Meta for non-converters
• Deploy Google AI: Smart Bidding, Performance Max, Demand Gen, Responsive Search Ads
• Leverage Meta AI: Advantage+ Audience, Advantage+ Creative, Advantage+ Placements, Dynamic Creative testing
• Build sophisticated retargeting funnels (RLSA, Custom Audiences, dynamic remarketing)
• Master GA4: funnel exploration, path analysis, attribution modeling, predictive metrics
• Implement UTM parameter taxonomy for granular campaign tracking
• Set up advanced conversion tracking: GA4 events, Meta Pixel, CAPI, Enhanced Conversions

Key Performance Indicators

Lead Generation:

• Cost Per Lead (CPL)
• Cost Per Acquisition (CAC)
• Customer Lifetime Value (LTV)

Conversion Metrics:

• Form Submission Rate
• Landing Page Conversion Rate
• Click-to-Conversion Rate

Campaign Performance:

• Return on Ad Spend (ROAS)
• Click-Through Rate (CTR)
• Cost Per Click (CPC)

Attribution & Revenue:

• Revenue Per Lead
• Return on Investment (ROI)
• Data-Driven Attribution Value

Requirements

Platform Expertise:

• 4-6 years managing B2C campaigns
• Expert in Google Ads (Search, Display, PMax, YouTube, Demand Gen) and Meta Ads

Technical Skills:

• Expert in GA4, Google Tag Manager, conversion tracking
• Meta Pixel, Enhanced Conversions implementation
• UTM parameters and cross-domain tracking