CredPal is a leading financial technology company that offers a comprehensive range of financial solutions, including credit cards and investment opportunities, to empower individuals. Our mission is to revolutionize access to credit and investment, enabling individuals to take charge of their financial well-being.

Job Title: Performance Marketer

Job Type: Full Time

Level: Mid - Senior

Purpose Statement

We are seeking a strategic and data-driven
Performance Marketer
to spearhead user acquisition, brand awareness, and customer retention. This Performance Marketer will leverage data-driven marketing strategies to optimize customer acquisition cost (CAC), enhance conversion rates, and drive engagement across multiple channels.

Responsibilities:

• 
  Develop and execute marketing strategies focused on
  user acquisition, retention, and brand awareness
  .

• 
  Optimize
  paid and organic marketing channels
  , including
  Google Ads, Meta Ads, SEO, influencer marketing, and partnerships
  .

• 
  Drive
  lead generation and track conversion
  through marketing funnels and targeted campaigns.

• 
  Work closely with
  sales, content, and digital marketing teams
  to align efforts and maximize impact.

• 
  Utilize
  CRM, email marketing, and loyalty programs
  to enhance customer retention.

• 
  A/B test
  ad creatives, messaging, landing pages
  , and other marketing assets for performance optimization.

• 
  Monitor and improve
  marketing KPIs
  such as CAC, conversion rates, and engagement metrics.

• 
  Analyze competitor strategies and market trends to identify growth opportunities.

• 
  Implement
  marketing automation tools
  to streamline campaigns and improve efficiency.

• 
  Generate reports and insights to inform business decisions and optimize growth initiatives.

Requirements

• 
  Bachelor’s degree in
  Marketing, Business, or a related field
  .

• 
  Minimum 3+ years of experience
  in performance marketing, digital marketing, or growth marketing
  (preferably in a fintech or high-growth financial service company).

• 
  Strong expertise in Performance Marketing, including planning and optimizing paid campaigns, PPC advertising, A/B testing
  funnel optimization, and customer segmentation strategies
  .

• 
  Proficiency in Digital Analytics, Data Interpretation, and Conversion Rate Optimization (CRO)

• 
  Hands-on experience with Digital Advertising Tools such as Google Ads, Facebook Ads, and other programmatic platforms

• 
  Proven experience in
  SEO, paid media, social media marketing, and content marketing
  .

• 
  Hands-on experience with
  Google Ads, Meta Ads, Mix Panel, SEO tools, CRM platforms, and marketing automation software
  .

• 
  Strong analytical skills with expertise in
  data-driven decision-making
  and campaign performance tracking.

• 
  Excellent communication and collaboration skills.

• 
  Experience working with
  cross-functional teams
  including sales, product, and design.

• 
  Ability to manage
  multiple campaigns simultaneously
  in a fast-paced environment.

• 
  Strong problem-solving skills and a
  growth mindset
  to drive continuous improvement.

• 
  Willing to resume immediately.

Benefits

• 
  Competitive salary and benefits package.
  ​

• 
  Professional development and growth opportunities.

• 
  A dynamic and innovative work environment.

• 
  Hybrid work options for flexibility and work-life balance.