Job Description
About Roamless
The origin story of Roamless is one that will be familiar to many: we saw something broken and we decided to fix it for good.
We all travel. We all need to stay connected. And we all hate roaming charges. Existing alternatives were clunky, expensive, and unreliable, so we built something better. We made it easy, reliable and affordable for travellers to get connected and stay connected as they roam the world.
Our global mobile connectivity service is up to 90% cheaper than traditional roaming. One eSIM gives you instant, reliable data anywhere, no SIM swaps, no Wi-Fi hunting, no expiry dates or hidden fees. And with Roamless Numbers, you can get a dedicated phone number for international calls and SMS, no extra SIM needed, all in one app.
In just 3 years, we've grown 4-5x Year on Year and have been trusted by +1M users who overall rate us 4.6 on Trustpilot.🚀 We also recently closed a
$12M Series A led by Rasmal Ventures, with participation from Shorooq, Revo Capital, Finberg, and JIMCO, to fuel our mission of becoming the world's first truly global mobile operator.Hiring globally and fully remote, we're a team of 60, and we're planning to grow to 100+ in the next ~12 months.
About the role
Creative is the biggest lever for user acquisition at Roamless - and right now, we don't have a dedicated function for it.We're operating across multiple languages, two product lines, and a growing roster of creators and agencies. The creative strategy layer is missing. That's what you'll own.
You'll own the performance creative function: the testing roadmap, the creator and agency roster, the brief-to-launch pipeline, and the feedback loop that turns performance data into better creatives, week over week. The KPI is simple - find the scalable creative. Everything else is in service of that.
You'll work closely with our paid ads team on the performance side, and with our brand team on visual and copy alignment. You'll report to the Director of Growth.
What you will do:
Own the creative testing pipeline- Analyze creative performance data (CTR, IPM, CPI, CPA, hook rate, hold rate) across Meta, TikTok, and Google to identify what's winning and why
- Build and maintain a weekly testing cadence - generate hypotheses, ship new variations, read results, repeat
- Stay on top of UGC trends and platform-native formats to keep our creative output fresh and relevant
Source, brief, and manage UGC creators and agencies- Source and manage UGC creators and agencies end-to-end - from outreach and RFPs to ongoing relationships
- Own contract negotiations and SLA reviews with agencies; ensure clear deliverables, timelines, and revision terms
- Write performance-optimized briefs and scripts with strong hooks, clear value props, and compelling CTAs
- Own quality control on every video deliverable - typos, logo placement, safe zones, on-brand visuals
Bridge performance and brand- Brief the brand team on static and video needs based on what the data tells you is working
- Ensure visual and messaging coherence with Roamless brand guidelines across all performance creatives
- Adapt scripts and concepts across product lines (data plans, Numbers/virtual SIMs) and markets
Self-serve on light production- Trim, caption, and iterate on raw assets using tools like CapCut, Runway, or HeyGen to ship test variants without bottlenecks
- The bar isn't production polish; it's: can you get a test live independently?
What you will bring:
Must-haves:- 2-5 years of experience in performance creative, UGC strategy, or creative strategy at a B2C digital product company - you've done this, not watched it from the side
- Proven experience sourcing and managing UGC agencies and individual creators end-to-end, including contract and SLA negotiation
- A data-first mindset. You can read CTR, IPM, CPI, and CPA, and you know how to turn what you see into a hypothesis
- Strong copywriting skills for mobile-first, direct-response content - you understand how conversion works on TikTok and Instagram, not on a blog or a billboard
- Experience with Meta Ads Manager and TikTok Ads Manager
- Experience with an MMP (AppsFlyer, Adjust, Singular, or similar) - you know how to pull creative reports and make sense of them
- Solid project management skills - you can juggle multiple creators, agencies, geos, and timelines without dropping anything
- Startup mindset: you're comfortable with owning your work, figuring things out without a playbook, and owning outcomes end to end
Nice-to-haves:- Experience with AI-assisted creative tools (Runway, ElevenLabs, HeyGen, etc.)
- Basic video editing skills (CapCut, Runway)
- Experience with creative performance management platforms (Motion, Smartly)
What we offer:
- 💻 Hardware you need to be most productive and a $500 budget for your home office
- 👨💻 $1000 yearly budget for L&D (books, courses, conferences...)
- 🌎 Fully remote - The trust and flexibility that come with a fully-remote setup. Fully remote. We're ideally looking for someone based in Europe, or working in a Europe-friendly time zone (CET ±2 hours).
- 📝 Full-time local contract via EOR
- 🤗 Supportive, diverse, inclusive team
What our interview process looks like:
- Recruiter screen: 30 minutes
- Deep-dive interview: 45-60 minutes
- Final interview: 60 minutes
