Job Description

Hi there! We are South and our client is looking for a Performance Ad Designer!

Note to Applicants:

• Eligibility: This position is open to candidates residing in Latin America.
• Application Language: Please submit your CV in English. Applications submitted in other languages will not be considered.
• Professional Presentation: We encourage you to showcase your professional experience by including a Loom video in the application form. While this is optional, candidates who provide a video presentation will be given priority.
• Interview Policy: The use of artificial intelligence (AI) tools during interviews are strictly prohibited.
• Note: As part of the final stages of the selection process, contractors may be asked to provide professional references for a reference check. If you're selected, you may also be asked to update their LinkedIn profile. 🙂

About the Role

We’re looking for a hands-on Performance Ad Designer to create high-performing static and short-form video ads for US and European DTC brands.

This role is highly execution-focused. You’ll be responsible for taking creative concepts, products, messaging, and performance insights and turning them into engaging ad creatives designed to capture attention, communicate value quickly, and drive action.

The ideal candidate has strong experience creating paid social and performance-focused creatives, feels comfortable working in Canva and CapCut, and has a portfolio that demonstrates their ability to create compelling DTC ads in English.

Responsibilities

• Design and produce static performance ads for DTC brands across paid social channels.
• Create and edit short-form video ads, including UGC-style and direct-response creatives.
• Translate creative concepts, briefs, and marketing messages into engaging visual content.
• Adapt creatives for different formats, platforms, audiences, and campaign objectives.
• Apply performance-oriented principles such as strong hooks, clear messaging, compelling CTAs, and product-focused storytelling.
• Work with existing brand assets, product imagery, videos, and copy to develop new creative variations.
• Create multiple creative variations to test different hooks, messaging, visuals, and formats.
• Collaborate with marketing and creative teams to understand campaign goals and creative direction.
• Incorporate feedback and performance insights into future creative iterations.
• Ensure all creatives are polished, on-brand, and optimized for digital advertising.

Requirements

• 2–3+ years of directly relevant experience creating performance or paid advertising creatives.
• Proven experience designing ads for DTC / e-commerce brands, preferably targeting US and/or European markets.
• Strong hands-on experience with Canva and CapCut.
• Experience creating both static ads and short-form video content.
• Strong visual communication and attention to detail.
• Ability to create and adapt content in English.
• Understanding of what makes an effective performance ad, including hooks, CTAs, visual hierarchy, and direct-response messaging.
• Ability to work independently, manage multiple creative requests, and meet deadlines.
• A portfolio with English-language DTC static ads and short-form videos personally created by you.

Nice to Have

• Experience working with Meta Ads or other paid social platforms.
• Experience with UGC-style advertising and creator-led content.
• Experience creating multiple variations for creative testing.
• Familiarity with performance marketing metrics and using creative performance data to inform iterations.
• Experience working with US or European e-commerce brands.

If this opportunity sounds good to you, send us your resume!