Job Description

Client - One of the Top Management Consulting Firms in India in the Consumer Internet Space

We are looking for a sharp, numbers-driven B2B performance marketing Specialist expert to own

and scale paid media engine. You will be responsible for planning, executing, and optimising campaigns across LinkedIn, Google, and programmatic channels – driving TOMA (Top of Mind Awareness) and inbound demand from target audience of CXOs, fund managers, investors, and founders.

KEY RESPONSIBILITIES

LinkedIn Ads

• Plan and manage full-funnel LinkedIn campaigns — Sponsored Content, Thought Leader Ads, Document Ads, Lead Gen Forms, and Conversation Ads
• Build precise audience segments using job titles, seniority, company size, LinkedIn groups, and matched/ lookalike audiences
• Own budget allocation, bid strategy, and pacing across campaign objectives (Awareness, Engagement, SQL generation and funnel/stage tracking)
• Collaborate with content and design teams to develop high-performing ad creatives and copy; run structured A/B tests
• Optimise campaigns weekly based on performance data
• Coordinate with ABM programs to ensure paid media coverage of priority accounts at each funnel stage

Google Ads

• Manage Search, Display, and YouTube campaigns — from keyword strategy and Ad copy to bidding and landing page alignment
• Build and maintain keyword lists across branded, non-branded, and competitor clusters; manage negative keyword hygiene

Programmatic and; Paid Social

• Plan and execute programmatic display campaigns via DV360 or equivalent DSPs to extend reach across target account universe
• Coordinate with ABM programs to ensure paid media coverage of priority accounts at each funnel stage

Analytics and Reporting

• Own performance dashboards in Google Ads, LinkedIn Campaign Manager, GA4, and marketing platform such as HubSpot
• Track and report on CPL, ROAS, MQL volume, cost per MQL, pipeline attribution, and campaign ROI
• Build multi-touch attribution models to understand the true contribution of paid channels to revenue pipeline
• Deliver weekly performance snapshots and monthly strategic reviews to the Marketing Head

• WHAT YOU BRING
• 3–6 years of hands-on B2B performance marketing experience
• Proven track record managing LinkedIn Ads and Google Ads independently, with measurable pipeline outcomes
• Strong understanding of B2B paid media for high-consideration, long-cycle purchases — not e-commerce or B2C
• Hands-on experience with programmatic platforms (DV360, Demandbase, Influ2, or equivalent)
• Proficiency with GA4, Google Tag Manager, and HubSpot for conversion tracking and attribution
• Analytics-driven mindset – comfortable pulling your own reports, spotting trends, and making optimisation calls without waiting to be asked
• Self-starter; comfortable operating with autonomy while keeping stakeholders informed