Job Description

• Play a key role in Lifeblood’s group donation strategy and program marketing to deliver growth outcomes
• Fixed term - Full-time role until Feb 2027 Salary from $130k - $135k + Super + Salary packaging
• Melbourne National office, genuine hybrid working model flexibility

Discover life-giving possibilities

Lifeblood is more than just a job or a career, it’s an opportunity to be part of something that matters. As an organisation, our purpose is simple: to give life. Together, we want to help you build a fulfilling career with Lifeblood.

About the role

Are you a strategic marketer who thrives on turning purpose into action at scale? Do you love building programs that mobilise people, partners and brands for real community impact? This is a rare opportunity to lead a nationally significant giving and engagement program with measurable social outcomes

This role provides strategic oversight and leadership of our group donation strategy and program marketing for Lifeblood Teams, a core pillar of our CSR and community engagement agenda. You’ll own the end-to-end success of the program: from strategy and evaluation, to campaign execution, digitisation and stakeholder engagement. With a national footprint and high visibility, this role plays a critical part in growing participation, strengthening partnerships, and delivering meaningful impact for the community.

What you’ll do:

• Strategy & Growth: Lead the group donation strategy and program marketing roadmap to grow Lifeblood Teams participation and impact, using insights and evaluation to continuously optimise performance.

• Program Marketing & Execution: Deliver national marketing programs and campaigns, including National Blood Drives. Optimise and digitise the end-to-end group donation experience, and manage national collateral, communications and go-to-market activity.

• Stakeholder Management: Partner with Partnerships leadership to plan the annual activity calendar. Build strong relationships across internal teams and external suppliers, providing clear guidance and tools to enable effective engagement.

• Delivery & Governance: Lead end-to-end delivery of national programs and campaigns, ensuring quality execution, timelines, outcomes and accountability for partnership growth

Sound interesting? Here’s what we’re looking for:

• Proven experience working within a similar marketing or partnerships role with strong capability in program marketing, campaign delivery and evaluation.
• Experience delivering a suite of varied projects
• Strong organisational skills, including the ability to work in a high-pressure environment to meet organisational outcomes
• Analytical and problem-solving skills, with the ability to think creatively
• Strong communication abilities: presentation, written and interpersonal
• Proven experience in facilitation, coordination and liaison

Wellbeing & Benefits

We place our employee's well-being at the forefront and express gratitude and care for one another. As an Australian Workplace Equality Index recognised employer and one of Australia’s menopause-friendly organisations, we celebrate diversity and support all our people.

In addition to being a part of an organisation that is the heartbeat of the Nation, you will have access to the following:

• Ability to purchase additional annual leave

• Access to salary packaging with an option to package up to $15,900 for living expenses and $2,650 for meals and entertainment

• 14 weeks paid parental leave - no waiting period for either parent

• Our dedicated employee assistance program - Sonder that you can access 24/7 from an app on your phone

• Plus, many more!

Excited about this opportunity and meet the criteria of the role? Apply now and discover a career filled with life-giving possibilities.

Next steps

When it comes to recruitment we like to move fast, this means we progress suitable candidates through the hiring process as soon as we can.

We are a 2026 Circle Back Initiative Employer and commit to respond to every applicant. You’ll hear from us with an outcome after your application has been reviewed and assessed.

If selected, you’ll be required to complete a few background checks and we’ll help you through this process.

If you require any adjustments to feel more supported during our recruitment process, please reach out to us.

For information regarding the recruitment process, please contact Rich on rwilkes@redcrossblood.org.au
**Please note we cannot accept applications via email so please apply online

This vacancy is being managed directly by Lifeblood’s Talent Acquisition team. We won’t accept candidates from external recruitment agencies on this occasion.