Over the years, partnerships have been one of the most powerful and capital-efficient channels for our business. From a historical base of 192 interested leads generated through partner introductions and referrals — resulting in 19 past customers and 4 active customers, including a publicly traded company acquired through our Remote.com partnership — we know this motion works.
As Partnerships Manager, You will own and scale this engine. This is a builder role: starting from a strong foundation of informal relationships and past wins, you will formalize and grow two distinct partnership pipelines — Commercial and Marketing — that together drive revenue, brand visibility, and long-term strategic positioning.
Business Context & Partnership Model
Our partnerships have historically operated across two value streams:
Commercial Partnerships — Revenue & Lead Generation
The commercial partnerships model is straightforward: we work with organisations whose clients or members are likely to need our services, and we structure introductions, referrals (paid and unpaid), and co-selling arrangements. Partners act as a trusted channel into qualified networks — shortening our sales cycle and increasing close rates because leads arrive with built-in credibility.
The Remote.com partnership is a strong proof point: it brought us a publicly traded company as a customer. The next phase is about systematising what worked, identifying more partners in adjacent categories, and making the pipeline predictable.
Target commercial partner categories include:
Secondary Priority: Marketing Partnerships — Brand Credibility & Presence
Marketing partnerships operate on a different logic: they increase our surface area in the market and make our brand, our people, and our clients visible to audiences we do not yet reach. These are not primarily revenue drivers in the short term — they are credibility and distribution plays that compound over time.
Outcomes we are building toward include being featured as a brand across relevant media and communities, placing our people as recognised voices in our space, and amplifying client success stories to attract similar profiles.
Target outcomes from marketing partnerships include:
Your Responsibilities
Pipeline Development & Partner Management
Commercial Partnership Execution
Marketing Partnership Execution
Product Innovation & Market Intelligence

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