Job Description

Responsibilities:

1. Strategic Partnerships

• Identify, onboard and manage strategic external partners capable of referring quality affluent and HNW customers to the Bank.
• Develop partnerships with real estate agencies, property developers, mortgage brokers, wealth managers, financial advisers, family offices, professional services firms, immigration/relocation companies, business networks and other relevant intermediaries.
• Build senior-level relationships with key partners and develop mutually beneficial referral propositions.
• Negotiate commercial arrangements, referral models and joint business initiatives where appropriate.
• Establish scalable partnership models that can generate recurring customer acquisition rather than one-off referrals.

1. Business Development & Customer Acquisition

• Develop and execute business development strategies to acquire new-to-bank Preferred Banking customers across Singapore, ASEAN and North Asia.
• Identify and develop high-potential customer acquisition channels, with a focus on high-net-worth and affluent customers.
• Build a strong pipeline of prospects and referral opportunities and convert them into funded banking relationships.
• Drive customer acquisition across key markets including Malaysia, Indonesia, Thailand, Vietnam, Philippines, Cambodia, Hong Kong, Taiwan and Mainland China, as well as Singapore.

1. Market Development

• Develop strong knowledge of customer, wealth and business trends across key ASEAN and North Asian markets.
• Identify emerging customer segments, referral ecosystems and distribution channels that can provide competitive acquisition opportunities.
• Conduct market mapping and competitor analysis to identify new business opportunities.
• Develop market-specific acquisition strategies and propositions based on customer needs and partner ecosystems.

1. Partnership Activation & Execution

• Work with internal stakeholders to translate partnership opportunities into executable customer acquisition campaigns and propositions.
• Coordinate joint events, seminars, roadshows, property showcases, client engagement activities and other partner-led acquisition initiatives.
• Track and optimise the performance of each partnership and channel.
• Establish clear KPIs and reporting for partner-generated leads, conversion, account opening, funding and customer value.

1. Stakeholder Management

• Collaborate closely with internal stakeholders across Preferred Banking Segments, Products (Wealth Management, Retail Assets), Compliance and Marketing, Operations, Compliance, and Risk teams.
• Ensure that customer acquisition activities and partnerships comply with the Bank’s policies, regulatory requirements and risk appetite.
• Provide regular management updates on pipeline, partnership performance, market opportunities and business results.

Key Performance Indicators:

The successful candidate will be measured on tangible business outcomes, including:

• Number and productivity of strategic partners
• Partner-generated funded accounts
• Growth and sustainability of key acquisition channels
• Number and quality of new-to-bank Preferred Banking customers from strategic partners

Requirements:

Qualifications

• Degree in any discipline

Relevant Work Experience

• 8–12 years of relevant experience in banking, financial services, wealth management, property, professional services, business development or related industries.
• Proven track record in business development, strategic partnerships, relationship management or customer acquisition,
• Strong network among affluent/HNW customers, business owners, professionals and/or intermediaries in ASEAN and/or North Asia will be highly advantageous.
• Experience working with banks, wealth managers, property developers, real estate agencies, mortgage brokers, financial advisers, family offices or other customer referral ecosystems is preferred.
• Strong commercial acumen with demonstrated ability to identify opportunities, build partnerships and convert relationships into measurable business results.
• Excellent interpersonal, negotiation and stakeholder management skills, with the ability to engage senior decision makers.
• Entrepreneurial, self-motivated and comfortable working in a target-driven environment.
• Strong understanding of the Singapore and regional banking landscape.
• Excellent communication and presentation skills.
• Candidates with regional market exposure and relevant language capabilities will have an advantage.