gTech Ads is responsible for all support and media and technical services for customers big and small across our entire Ad products stack. We help our customers get the most out of our Ad and Publisher products and guide them when they need help. We provide a range of services from enabling better self help and in-product support, to providing better support through interactions, setting up accounts and implementing ad campaigns, and providing media solutions for customers business and marketing needs and providing complex technical and measurement solutions along with consultative support for our large customers. These solutions range from bespoke and customized ones for our customers to scalable support for millions of customers worldwide. Based on the evolving needs of our ads customers, we partner with Sales, Product and Engineering teams within Google to develop better solutions, tools, and services to improve our products and enhance our client experience. As a cross-functional and global team, we ensure our customers get the best return on investment with Google and we remain a trusted partner.
Agencies and Partners are the primary users of Google's media platforms and those of competitors, influencing a disproportionate amount of Google's ad spend and playing a key role in buying decisions. gTech Ads has established a new Agency and Partners (gAP) Organization with a mission to scale gTech's expert services by building a thriving and technically enabled 3P Partner ecosystem. The Upskilling team within this organization will be responsible for educating A&Ps on our media products and services, thus fueling scalable activation and revenue growth through coordinated partner education and product adoption.

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