Job Description

We are looking for a Part-time PPC / Meta Ads Specialist to take ownership of the day-to-day management and optimization of multiple advertising accounts.

The role is focused on hands-on campaign management, performance analysis, testing, and continuous optimization.

What you will do

• Launch and set up advertising campaigns in Meta Ads.
• Monitor campaign performance on a daily basis and respond promptly to changes.
• Optimize budgets, audiences, placements, and campaign structures.
• Analyze key performance metrics and identify the reasons behind performance drops.
• Test new audiences, offers, and advertising creatives.
• Provide recommendations for new advertising creatives.
• Monitor the accuracy of tracking and conversion events.
• Prepare regular performance reports.
• Discuss results, challenges, and optimization ideas with the PPC Team Lead.
• Troubleshoot issues related to advertising accounts, ads, and moderation.

Requirements

• Strong hands-on experience with Meta Ads.
• Experience independently managing multiple advertising accounts simultaneously.
• Good understanding of performance marketing and key metrics such as CPL, CPA, CTR, CPM, CR, etc.
• Ability to identify optimization opportunities and make data-driven decisions independently.
• Hands-on experience with Lead Generation campaigns.
• Good understanding of cold audiences, retargeting, and Lookalike audiences.
• Experience testing different audiences and advertising creatives.
• Strong attention to detail when working with advertising budgets.
• Ability to manage your area of responsibility independently without constant supervision.
• Working English for advertising platforms, ad copy, and day-to-day work communication.

Nice to have

• Experience working with real estate projects.
• Experience with the Dubai / UAE market.

Benefits

• Part-time position.
• Fully remote work.
• Multiple advertising accounts and projects.
• Long-term cooperation.
• Working hours and compensation discussed individually based on experience.