Trajan Wealth LLC

Paid Sr. Social Media Campaign Strategist

Trajan Wealth LLC  •  $98k - $112k/yr  •  Scottsdale, AZ (Onsite)  •  1 hour ago
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Job Description

About Trajan Wealth

With over $3 billion in assets under management and advisement, Trajan® Wealth is one of the fastest-growing Registered Investment Advisor firms in the country.

What sets us apart is our fully integrated, in-house model - combining fee-only wealth management, estate planning through Trajan Estate, and tax strategy through Trajan Tax.

We don't refer out critical components of a client's financial life. We bring them together under one fiduciary standard - the Family Office.

Our marketing team is the voice of that mission. Bold. Human. Built for impact and to serve. We tell the Trajan story with the clarity of a Sage and the conviction of a Hero – and we are building the team to match.

Role Overview

The Paid Sr. Social Media Campaign Strategist is a high-impact, hands-on, strategic campaign manager who will own, and scale Trajan's paid social strategy across Meta, LinkedIn, and YouTube. The ideal expert in this role is the engine behind our digital lead generation - responsible for growing qualified leads significantly while driving down cost per lead.

Reporting directly to the CMO, this role carries significant autonomy to architect campaigns, optimize spend, and recommend budget reallocation across channels as performance data warrants. You will also contribute to content production - specifically short-form creative for Meta Reels and YouTube - but media buying expertise is the non-negotiable foundation of this role. Content skills are a meaningful plus, not the primary requirement.

This is a role for someone who is 100% proficient in Meta Ads, deeply analytical, and driven by the measurable growth of a brand they believe in. Must also be excellent at reporting results and hungry to do so.

Duties and responsibilities

Meta Paid Media - Strategy & Execution

  • Own end-to-end Meta Ads strategy: campaign architecture, audience segmentation, budget allocation, bidding, A/B testing, and continuous optimization.
  • This individual will also contribute to creative development including writing for ad campaigns using language that will deliver SEO/GEO and algorithmic optimization.
  • Ability to deliver strong creative is a plus.
  • Scale Meta lead generation significantly while maintaining lead quality and reducing CPL
  • Leverage Meta Business Suite, Ads Manager, pixel, and Conversions API (CAPI) at an expert level, including Meta business subscription features such as links in Reels and enhanced CTAs
  • Build and test compliant audience targeting strategies - retargeting, interest-based, and custom audiences - to identify what converts for a high-net-worth audience
  • Maintain a relentless pulse on Meta platform updates, algorithm shifts, and policy changes - adapting strategy before performance is impacted, not after
  • Stay ahead of the curve across all three platforms, monitoring trends, emerging ad formats, and competitive moves to maximize effort, efficiency, and effectiveness

LinkedIn & YouTube Campaign Management

  • Work closely with the Creative Team: Creative Director and Strategy Manager to build paid social strategy details into the campaign briefs.
  • Manage and scale LinkedIn paid campaigns to reach high-net-worth individuals, executives, and business owners - Trajan's core audience
  • Develop and execute YouTube Ads strategy for brand awareness and retargeting in the consideration phase
  • Identify the most efficient budget split across Meta, LinkedIn, and YouTube; bring data-backed recommendations to the CMO

Budget Management & Strategic Reallocation

  • Oversee budget in annual paid social spend (Meta and LinkedIn) with full authority to optimize allocation in real time
  • Analyze performance across all social digital channels including and recommend budget shifts from underperforming to outperforming platforms, report weekly.
  • Track attribution end-to-end from ad impression to CRM entry; ensure lead quality and volume reporting is accurate and actionable

Content Production Support

  • Collaborate with the Creative team on performance-optimized ad concepts: scroll-stopping hooks, clear CTAs, and compliant financial services messaging
  • Produce or coordinate short-form video for Meta Reels and YouTube Shorts that serves as both organic content and paid inventory
  • Ensure all creative meets FINRA/SEC compliance requirements; partner with compliance on content review workflows

Reporting & Performance Accountability

  • Build and maintain weekly/monthly performance dashboards; present results and recommendations to CMO and marketing leadership
  • Own cross-channel digital reporting: Meta, LinkedIn, YouTube, Google Ads, and Bing - one source of truth for digital performance
  • Lead post-campaign reviews that drive continuous improvement in creative, targeting, and spend efficiency

AI-Powered & Traditional Campaign Excellence

  • Integrate AI tools across the full paid media workflow - from audience research and creative ideation to A/B testing and performance analysis - while maintaining best-in-class traditional media buying discipline
  • Use AI to accelerate testing velocity, expand creative output, and surface insights faster
  • Stay at the leading edge of what AI enables in paid media and bring those innovations to Trajan's campaigns first
  • Share AI-driven discoveries and workflow efficiencies with the broader marketing team

Qualifications

Required

  • 5+ years of hands-on Meta Ads management - a true expert, not a generalist
  • Proven track record of scaling paid social campaigns and reducing CPL in a B2C or high-consideration environment
  • Deep fluency in Meta Ads Manager, Business Suite, pixel, CAPI, and advanced audience segmentation
  • Experience managing six-figure+ annual paid social budgets with demonstrable ROI
  • Analytical mindset - you find and fix funnel inefficiencies before anyone asks
  • Must be able to pass a live ad account audit: screen share interview analyzing a real account and delivering specific, actionable recommendations
  • Creative writing experience with taking key copy points and writing ad copy, hooks, etc.

Preferred

  • Experience in financial services, wealth management, or a regulated industry; FINRA/SEC compliance familiarity and Meta financial services campaign restrictions.
  • Hands-on LinkedIn Campaign Manager and YouTube Ads experience
  • Content production skills (video editing, short-form creative, Canva) - a plus, not a requirement
  • CRM integration and full-funnel attribution experience
  • Familiarity with Asana, HubSpot, or similar platforms

Benefits

  • $98,000 - $112,000 plus a monthly marketing bonus.
  • 401k with matching contribution up to 13%.
  • United Healthcare PPO Medical employee coverage paid by Company
  • Delta Dental PPO, United Healthcare Vision, Short Term, Long Term, Life Insurance and many more voluntary options available.
  • Generous holidays and PTO.
  • Future career growth opportunity.

Come and join a team that is making a difference in their clients and employee's lives!

Trajan Wealth LLC

About Trajan Wealth LLC

Trajan Wealth is a Family Office

Trajan Wealth is a Registered Investment Advisor (RIA) and family office offering integrated wealth management, tax planning, estate planning, retirement planning, and private markets investing, all under one roof. Veteran-owned and veteran-led, we're built on a commitment to service that started in uniform.

As a fee-based fiduciary, Trajan Wealth is obligated to act in your best interest. That priority shapes everything we do.

A True Family Office Experience

Most people work with separate professionals for investments, taxes, and estate planning, advisors who rarely talk to each other. Our family office model brings these together into one coordinated plan. No silos, just a complete financial picture working in your favor.

What We Help You Navigate

Whether you're evaluating retirement income strategies, weighing the tax implications of a major life event, structuring an estate plan, looking for private market opportunities, or managing a portfolio through uncertain markets, we give you the knowledge and guidance to make confident decisions at every stage of life.

Who We Serve

We work with investors, retirees, and high-net-worth families seeking a long-term advisory relationship built on transparency, education, and proactive planning. Our clients don't just want someone to manage their money. They want a partner who helps them understand it.

An Empowered Client Is Our Goal

We listen, explain your options in plain language, and build strategies tailored to your situation. When you understand your plan, you make better decisions. That's the Trajan Difference.

Visit TrajanWealth.com to speak with a fiduciary advisor today.

Trajan Wealth® an SEC registered investment advisor. Additional services through Trajan Estate Trajan Tax. Additional disclosures and accreditation at Trajanwealth.com.

Industry
Finance & Insurance
Company Size
51-200 employees
Headquarters
Scottsdale, AZ
Year Founded
2012
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