Job Description

Summary/Objective:

We are seeking a performance-driven Paid Social Specialist to join our Digital Marketing team. This role owns the planning, execution, and optimization of paid campaigns across paid social (Meta), driving traffic to both our 300+ retail locations and stantonoptical.com.

The ideal candidate is highly analytical, platform-fluent, and hands-on, someone who understands campaign structure, bidding strategies, audience segmentation, and creative testing across both search and social environments. You will proactively audit campaigns, manage budgets, analyze results across channels, and surface opportunities to improve efficiency and support business goals. This is a structured, collaborative environment where you'll partner closely with creative, ecommerce, and analytics stakeholders to execute against a defined strategic roadmap.

? Responsibilities:

• Plan, build, and optimize paid campaigns across Meta campaigns including Advantage+ Sales & Leads campaigns and manual structures where appropriate.
• Own daily campaign execution: setup, budget pacing, bid and optimization-event strategy, performance analysis, and ongoing optimization.
• Manage and reallocate budget across platforms to maximize efficiency, balancing in-store appointment goals.
• Develop and manage audience strategy, including prospecting, lookalike/custom audiences, and exclusion management across social and search.
• Monitor signal health in Events Manager (Pixel, Conversions API, event match quality, offline/CRM conversions) and partner with dev/analytics to fix gaps.
• Brief creative using performance data; run structured creative testing (concepts, hooks, formats, UGC-style) and identify creative fatigue through frequency, CTR, and CPM trends.
• Report daily/weekly/monthly KPIs and translate attribution differences between Meta, GA4, and backend data into clear recommendations.
• Partner with creative on ad concepts and messaging strategy, recommending creative directions and improvements grounded in performance data.

Education and Experience

• 3 years+ of hands-on experience managing paid campaigns, with demonstrated ownership across both paid. search (Search, Display, Performance Max) and paid social (Meta required).
• Experience managing multi-channel budgets and reporting on cross-channel performance.
• Experience with lead generation, appointment-based, or location retail businesses is a plus.

Skills/ Qualifications:

• Strong analytical mindset; comfortable in Meta Ads Manager reporting, GA4, platform native reporting, and dashboard tools (Looker Studio or similar).
• Understands attribution windows, view-through vs. click-through, and why platform-reported results differ from backend data.
• Strong communication and presentation skills, and works well independently
• Able to juggle multiple campaigns and channels at once while meeting deadlines
• Has a passion for learning and a desire to grow within the marketing team
• Advanced English Level