Job Description

Paid Social Lead, Alderley Edge, Cheshire

Contract: Permanent

Hours Per Week: Full-time 40 hours per week

Working Hours: Monday – Friday, office based, with 1 working day a week at home if desired.

Vita Group is a developer and operator of high-quality, intelligent residential communities that are redefining renting, co-living, and urban life.

Through its innovative family of brands, Vita Group designs, develops, and operates tailored living environments that enable people to thrive at different stages of their lives.

Vita Student delivers inspirational spaces and experiences to enhance university life. House of Social reimagines shared student living, blending accommodation with vibrant food, drink, and music destinations.

Paid Social Lead

As Paid Social Lead, you will be responsible for driving high-quality student acquisition across global markets through paid social channels.

You will own the strategy, planning and execution of paid social activity, ensuring it is aligned to key campaign moments and commercial objectives. Working closely with Campaign Planning & Operations, Creative, and Acquisition, you will ensure campaigns are well-timed, well-executed and consistently optimised for performance.

This is a hands-on, performance-led role where you will manage budgets, test and scale activity, and continuously identify opportunities to improve efficiency and results.

Key Responsibilities

• Own paid social strategy across all markets, aligned to acquisition targets and campaign priorities

• Plan, launch and optimise campaigns across platforms including Meta, TikTok and YouTube

• Manage budgets effectively, driving strong cost per lead and return on ad spend

• Monitor performance and implement ongoing, data-led optimisation

• Develop and execute structured testing across audiences, messaging and formats

• Work closely with Creative to brief, test and refine high-performing assets

• Partner with Acquisition to define target audiences, market priorities and lead quality

• Ensure accurate tracking, attribution and clear, consistent performance reporting

• Identify new opportunities to scale performance and drive growth

• Support regional teams with guidance and best practice

Who We’re Looking For

We’re looking for someone who takes real ownership of their channel and is motivated to take our paid social activity to the next level.

You’ll bring solid experience from a similar role, ideally within a lead generation environment, and be confident managing performance at scale.

Joining a supportive and collaborative team, success in this role will come from your drive, initiative and determination to deliver results.

Professional Experience

• 4–6+ years running paid social campaigns with clear performance outcomes.

• Strong hands-on experience across Meta and TikTok (others a bonus).

• Proven ability to generate and scale leads efficiently.

• Confident working with data, making decisions and optimising performance.

• Able to brief and shape creative that drives results.

• Experience working across multiple markets is a plus.

Why Work for Us

We’ve created an environment that people enjoy being part of, while giving them everything they need to perform at their best.

What sets us apart:

• Free chef-prepared breakfast and lunch, every day.

• On-site padel court.

• Modern head office set in green surroundings.

• Regular team socials, events and a genuinely strong team culture.

The essentials:

• Competitive holiday allowance + bank holidays

• Flexible working hours and hybrid working (1 day from home)

• Pension contribution

• Additional benefits including Perkbox and wellbeing support

Important

Unfortunately, we are unable to offer Right to Work Sponsorship. Therefore, if you do require a company to sponsor your Right to Work in the UK, we will not be able to progress your application further.

All offers of employment are subject to satisfactory pre-employment checks which will include Disclosure & Barring Service (DBS) checks.