Cheltenham, UK
Full-Time, Permanent
Our story began during a road trip in the 1990s, where our founders, Will and Andy, travelled across America collecting vintage items while living out of motels. They started purchasing vintage clothing in the USA and selling it wholesale, which eventually led to the creation of stores. From there, they began designing reworked vintage pieces, and thus, Motel was born.
Over 30 years and a team of 200+ people later, every piece of clothing we make is created with the same spirit of fun, freedom and adventure as the road trip that first defined the brand. We’re still ambitious and independent, but now we’re a global team - we work from an operational base in Worcester, a design studio in London and a creative studio in Bali.
The Paid Social Executive is responsible for supporting the execution and optimisation of paid social campaigns across all paid social platforms, ensuring campaigns align with key marketing moments, product launches, and seasonal drops; with performance at the forefront.
This role requires a deep understanding of paid social channels and the ability to analyze data to optimize campaigns for maximum effectiveness.
Main tasks & responsibilities
Campaign Development and Management:
Work collaboratively to create and monitor digital marketing campaigns across various online platforms, including channels such as Meta, TikTok & Pinterest.
Assist across multiple placements such as TikTok Shop, adopting a data-led approach to all work.
Data Analysis and Reporting:
Generate new reports using analytics tools such as Triple Whale, examining the performance of digital marketing campaigns & bringing actionable insights to share with the wider marketing team.
Audience Targeting and Segmentation:
Support on building & refining key audience groups including prospecting, lookalikes, interest-based targeting, and retargeting pools to discover new ways to tap into relevant users.
A/B Testing:
Adoption of growth mindset with eagerness to test and learn across channels to drive insightful learnings across territories.
Confidently carry out A/B tests across channels, reporting on findings & leading on the next steps following the test period.
Market Research and Trend Analysis:
Conduct market research to identify industry trends, competitor activities, and potential opportunities.
Specific US/European knowledge is preferable
Creative:
Working with the teams to utilise creator content, confidently handling spark ads on TikTok as well as boosted content across other platforms.
Collaboration
Offer support to the Paid Social team with any queries when needed, working collectively to meet deadlines across paid channels.
Coordinate closely with departments such as brand & social to ensure cohesive and consistent marketing efforts.
Administrative Support:
Provide administrative assistance to the digital marketing team as needed, including scheduling meetings, managing calendars, drawing key actions and organizing documents.
Help with budget tracking and procurement processes.
Committed to promoting conscious creativity, helping us build a brand that champions sustainability and supports our social and environmental impact
2+ years of experience supporting paid social campaigns within fashion, lifestyle, beauty, or similar consumer sectors
Proven track record of working towards performance targets with platforms like Meta Ads, TikTok Ads, and Snap.
Strong analytical skillset; ability to distill learnings into actionable recommendations.
Creative mindset; comfortable briefing and working with designers and external agencies.
Excellent verbal and written communication.
High attention to detail.
Bonus: experience with Shopify, Triple Whale, or familiarity with UGC influencer strategies
Competitive salary in line with industry benchmarking
3% employer pension contribution, 5% employee contribution as standard
33 days annual leave inclusive of bank holidays, with additional days for long service
Birthday day off
Team socials and meetups
Monthly well-being activities to support your health and wellbeing
Tailored progression pathways
A thorough EAP scheme offering financial, legal and health support
Access to professional support & mentoring
Bonus Scheme for all employees paid out twice a year
Motel 50% discount
Motel is a growth mentality company
Motel Rocks Group Ltd is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
We are an independent women's fashion brand, celebrating individuality, community and empowering self expression. Each Motel piece is consciously designed by our wonderful team in London, with the essence of vintage, girlhood and independence at its core.
Motel was founded on a 1990s road trip that spanned California, New Mexico, and beyond. Taking its namesake from the motels they lived out of while on the road, founders Will and Andy have built Motel into the global brand it is today, with teams based in Bali and London.
