Job Description

Main responsibilities

• Autonomous planning and forecasting of PPC activities within the responsibility area.
• Ensuring the outstanding quality of campaigns' setup and materials/components we use.
• Checking data quality across tracking points for discrepancies and timely issue flagging with relevant stakeholders.
• Taking responsibility for multi-team projects by designing and handling PPC campaign logic.
• Proactive task prioritizing, alignment on deadlines and deliverables in line with business goals and guidance to Juniors.
• Daily performance monitoring via platform interface, GA and Looker across all team activities.
• Providing clear and relevant reporting on responsibility area metrics on both regular and on-demand basis. Selecting relevant metrics and analysis angles, gathering stakeholders' needs for metrics and feedback afterward. Presenting them on agreed frequency to the marketing team and during team meetings.
• Following PPC and marketing-related news and latest trends to apply in business where applicable, regularly sharing them with the team.

Core requirements

• Advanced knowledge of ad platforms: Google ads, Bing (3+ years proven experience).
• Understand all digital marketing metrics and be able to explain relations between them.
• Exceptional knowledge of various conversion setups and tracking points.
• Advanced knowledge of GA4 reports and UI, ability to use advanced filters, explorations.
• Good knowledge of Google Spreadsheets. Ability to use advanced formulas, pivot tables.
• Excellent spoken and written English skills.
• Ability to work both in a team, independently & deliver results to different teams;
• Proven experience working with large-scale and complex campaigns is a must.
• Global campaigns experience.
• Interpersonal skills, liaising with key vendors.

Salary range

• Gross Salary 13,600-20,700 PLN/Month.