Job Description
Our client is a full-service digital marketing agency delivering high-performance digital experiences across strategy, creative, performance, CRM, and web. They partner with a wide range of businesses to drive scalable growth through data-driven digital solutions.
They are now seeking to hire a Paid Search Specialist to execute single-channel and multi-channel performance campaigns for a diverse portfolio of clients. In this hands-on role, you will leverage analytical insights to optimise marketing strategies, boosting sales and lead generation.
Job Responsibilities
Strategy & Campaign Execution
- Develop data-driven digital marketing strategies aligned with client business objectives
- Set up, manage, and optimise search campaigns within Google Ads
- Conduct, measure, and implement A/B tests for ad copy and targeting
- Evaluate budget levels and provide strategic recommendations to maximise campaign performance
Analytics & Technical Support
- Analyse campaign data within platforms and GA4 to determine winning strategies
- Prepare detailed performance analysis reports and optimisation recommendations on a monthly basis
- Manage landing pages and websites to install conversion tracking codes and pixels
Collaboration & Growth
- Work closely with clients and internal teams to strategise and execute high-performing campaigns
- Stay up-to-date with emerging paid advertising technologies and establish industry best practices
Requirements
- Minimum 3 years of experience building, managing, and optimising Google Ads campaigns
- Active Google Ads Certification
- Proven background working within an agency or in-house studio environment
- Hands-on experience using Google Analytics and GA4 for data interpretation
- Strong analytical skills with the ability to turn raw data into actionable campaign decisions
Nice-to-Have Skills
- Sound understanding of paid social platforms such as Meta, LinkedIn, TikTok, and Pinterest
- Basic web management experience related to tracking pixel implementation
- Experience supporting multi-channel digital strategy planning and execution
Benefits
- Permanent work-from-home set-up
- Dayshift (Australian Eastern Standard Time business hours)
- Full-time job
- HMO (STAFF only)
- Annual leave
- 13-month pay
- With Government mandated benefits
