QVC Group

Paid Search Marketing Specialist

QVC Group  •  West Chester, PA (Hybrid)  •  3 months ago
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Job Description

Thank you for your interest in joining our team! QVC Group comprises six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road® – all dedicated to providing a more human way to shop. QVC Group is the largest player in video commerce ("vCommerce"), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms.

Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road.

Your Opportunity, Your Team

The Paid Search Specialist supports QVC and you will play a key role in shaping and executing advanced SEM strategies across Shopping (PLA), Text, and AI‑powered campaigns (PMAX, AI Max).

Where You'll Work

This role is hybrid and will require you to be onsite at West Chester, PA several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states to be considered: PA, DE, and NJ. Relocation assistance is not available for this role.

What You'll Do

  • Lead the strategy, execution, and optimization of SEM Shopping, Text, PMAX, and AI Max campaigns across Google and Bing.
  • Analyze large data sets to uncover performance trends and translate findings into actionable strategies.
  • Monitor and forecast campaign spend and performance metrics with precision.
  • Manage budgets, pacing, and KPIs to meet and exceed portfolio goals.
  • Support acquisition and retention efforts through the management and optimization of audience lists.
  • Execute detailed campaign adjustments, including SKU and keyword‑level bidding, ad group modifiers, and budget reallocations.
  • Utilize automation tools, bid rules, and scripts to maximize efficiency.
  • Conduct routine account audits to ensure optimal structure, compliance, and performance.
  • Collaborate with search partners and cross‑functional teams to drive shared success.

What You'll Bring

  • Bachelor's degree in Business, Marketing, or related field, or equivalent experience.
  • Minimum 1 years of hands on experience managing high performance SEM campaigns in an e-commerce or performance-based environment.‑on experience managing high‑performance SEM campaigns
  • Proficiency in Google Analytics, Acoustic, and Google Ads/Bing Editors.

#LI-ST4

Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.

QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at workwithus@qvcgrp.com for assistance.

If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.

QVC Group

About QVC Group

QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs. QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community.

If you enjoy being a part of a team, creating experiences and delighting customers, you’ll love it here. If you’re excited about retail, media, social, live streaming, technology, customer service, design and more, you’ll find amazing projects to work on. If you want to grow professionally and learn every day, you’ll thrive with us. If you appreciate a company committed to inclusion and belonging for all, you’ll be amazed at what’s available for our team members. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers!

We are headquartered in West Chester, Pa., and have team members in the U.S., the U.K., Germany, Japan, Italy, Poland and China.

Industry
Retail & Ecommerce
Company Size
1,001-5,000 employees
Headquarters
West Chester, Pennsylvania
Year Founded
Unknown
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