FreshBooks • Calgary, CA / Hamilton, CA / Kitchener, CA / Ottawa, CA / Toronto, CA / Truro, CA / Vancouver, CA / Waterloo, CA / Halifax, CA (Remote) • 24 days ago
FreshBooks is looking for a sophisticated search lead to own and evolve our most critical acquisition engine. This isn't a "maintenance" role - you will join a quantitatively-focused team tasked with driving growth in highly competitive auction environments. You will bring deep technical execution to build a defensible, multi-quarter roadmap that continues to keep Paid Search as a sustainable competitive advantage
What You'll Do
Design and scale a mature, multi-million dollar paid search program that balances aggressive targets with long-term LTV goals
Move beyond standard bidding, partnering with Data Science and external partners to proactively refine how we find high value customers leveraging our backend data
Lead a rigorous testing culture investigating incrementality testing (Geo-Lift), landing page testing, and signal-based audience targeting.
Proactively monitor competitor presence in the auction including pricing shifts and other impacts to the auction dynamics to pivot strategy in real-time
Work cross-functionally with the Affiliate and SEO teams - this role requires someone who understands the cross-channel dynamics between Paid, Organic, and Affiliate marketing, and knows how to leverage these synergies to drive incremental growth.
What You'll Bring
7-10+ years of hands-on experience managing high growth Paid Search accounts (SaaS, FinTech, or similar high competitive verticals)
You don't just optimize for the "click." You are deeply familiar with conversion funnels, CAC/LTV modeling, and multi-touch attribution
You frequently partner with Web Ops and Data Science to secure the tracking, tagging, and API integrations (ex Offline Conversion Imports) needed for step-function improvements in performance
Ideally, you have exposure to the broader performance ecosystem (Affiliate, Meta, or Programmatic) and understand how Search interacts with the wider marketing mix
You can translate "Quality Score" and "Auction Insights" into clear, growth-oriented narratives for the C-Suite.
You'll Stand Out If You Have
Experience working in highly competitive SaaS or Fintech verticals (subscription- based revenue models)
Consistent track record of delivering profitable growth through Paid Search through consistent testing, leveraging monthly budgets of over $1MM/month
Deep experience in collaborating with Analytics, Data teams on incrementality studies, identifying the best data for optimizing life time value etc.
