Job Description

Agency :

Havas Media

PAID PERFORMANCE MANAGER

Reporting To:Paid Performance Director

Office Location:Havas Village London, Pancras Square, N1C 4AG

ABOUTHAVAS MEDIA NETWORK:

Havas Media Network (HMN) employees over 500 people in the UK & Ireland. We work with clients to generate meaningful outcomes and are extremely proud of our proventrack recordfor accelerating business growth and creating a meaningful difference.

HMN spans London, Leeds, Manchester, and Edinburgh, servicing clients through our agencies including Havas Media, Havas Market, ArenaMediaandLedger BennettThis role is based in in London,but has a remit that spans the full HMN, so there will be a significant remit across our Havas Village in Kings Cross.

ABOUT OUR DIGITAL ACTIVATION TEAM:

Our digital team spans affiliates, paid search, paid social, programmatic, CRO, commerce, as well as SEO. Through organic growth and M&A,we’vebuilt a scaled capability totalling 250+ specialists.

We’veset the pathway to bring together these specialist teams across London, Leeds, and Manchester by “Empowering Digital Excellence Together”,delivering on 3 core focus areas:

Championing our Network Culture– by being deeply connected to our client teams, our agency teams, and our specialist teams we better support our clients’ needs.

Igniting Growth Through Innovation & Curiosity– by creating best-in-market solutions, being brave to land new ideasthrough a culture of curiosity.

Delivering Unrivalled Effectiveness– by capitalising on our scale to deliver our work more effectively

THE ROLE:

As a Paid Performance Manager, you will be aperformancespecialist with extensive search managementexperienceand client facing skills.You will be dedicated toa small portfolio of tier one clients – both globally recognised brands across the automotive and entertainment verticals.

The principal elements of the role will be to manage 1-2Paid Performance Executivesinthe pursuit of performance excellenceYou willbe responsible forcampaign implementation, analysis, optimisation, delivery and evaluation across paid search and all relevant formats, such as Performance Max, Demand Genetc.Working alongside thePaid Performance Directorwhere relevant, you will also have a chance to heavily influence strategy and lead on the implementation of innovative,new solutionsfor your client It is essential you have a strongsearchbackground andare able todeliver effectively onadvanced, enterprise level clients.

 There will be a heavy client facing element to this role, asyou’llbe requiredtoleadweekly calls/meetings and lead onor parts oflarger monthly and quarterly meetings, with the support of your line manager. As such,it’sessential you feel comfortable with clients, havestrong communicationskills, as well as a proactive attitude and a real hunger for success. 

KEY RESPONSBILITIES:

• Responsiblefor the creation and management ofPPCcampaigns to effectively deliver clientobjectivesand targets. 

• Being a technical lead and point of authority on search, shopping,pMax,DemandGen etc.

• Oversee and/or execute the optimisation of campaigns,utilising the full breadth off bid management tools (SA360) and technologies at your disposal.

• Oversee and manage optimisation of campaigns through utilisation of bid management tools

• Drive best practice on your client, and through your team; specifically, improving the quality of campaign delivery,innovationand automation. 

• Developing and planning holistic paid performance strategieslargely independently, but with the support of your line manager whererequired 

• Overseeing and/or executing the optimisation of campaigns, both manual and automated, utilising the full breadth off tools and technologies at your disposal

• Developing a rich understanding of your clients’ audience and the consumer journey for their vertical, always striving to deliver richer insight to clients. 

• Helping to drive innovation and creative solutions for clients, ensuring media firstsetc.

• Complete and manage the forecast/ plan of monthly budgets in-line with clientobjectives

• Ensuringtimelydelivery of all team reporting and analysis outputs. 

• Independently manage personal development plans for all direct reports

• Ensure your direct reports havetimelyappraisals, and that these are logged intoourHR portal. 

• Develop paid searchexpertise, techknowledgeand all-round skill set of your direct reports. 

• Provide regular support and advice to help progress direct reports. 

• Provide clear and defined roles and responsibilities for each position in your team – work with your line manager to ensure you havean accuraterole breakdown.

• Being the main point of contact for clientsfor the Paid Search channeland interpreting and communicating performance strategy or campaign data as and whenrequired 

• Maintain, and grow strong relationships with relevant day to day client stakeholders. 

• Client facing presentations on strategy, campaignrecommendationsandsubsequentresults. 

• Develop andmaintaindevelopment plans, roadmaps, media plans, and lead on strategy

• Design innovative test-and-learn programs that deliver on the over-arching client strategy

• Work with your line manager to create high quality case studies torepresentyour clients’ best activation work, as well as entering (and winning!) industry awards. 

DESIRABLESKILLS AND EXPERIENCE:

• At least2+ years’ experience within a Performance remit, ideally within an agency environment. 

• Proven experience of working with enterprise level clients and large budgets (£1 million+)

• Extensive experience and proven certification across Google Ads,MicrosoftAds etc.

• Experience and up to date knowledge competitor tools (SimilarWeb,Adthena,SEMRushetc.). 

• Must be able to communicate well, interpretsearchtoclientsand manage client expectations.  

• Good numeracy skills with strong knowledge/ experience of MS Excel.  

• Management experience isdesirable but notessential.

• Strongprojectmanagement skills and ability to prioritise workload across yourdirect reports  

• Excellent communicator – written and verbal, with the ability to present confidently. 

• Organised, self-starter with excellent attention to detail.

#LI-NK1

Contract Type :

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.