HBX Group

PAID MEDIA SPECIALIST

HBX Group  •  Cancún, MX (Onsite)  •  2 hours ago
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Job Description

HBX Group is the world’s leading technology partner, connecting and empowering the world of travel. We’re game-changers, disruptors, the people who bring together local and global brands in accommodation, transport, activities and payments through our network of 300,000 hotels worldwide, 60,000 hard to reach high value clients such as tour operators, travel agents and loyalty schemes across 140 source markets. We are tech-driven, with a customer-first philosophy, and commercial teams whose knowledge and relationships on the ground are second to none. And of course we have an amazing team! Our people, Team HBX Group, are the beating heart of the company who we encourage to ‘move fast, dream big and make the difference’ every day. In fact, we believe that it is tech + data + people that truly sets us apart in the market, alongside our ‘global approach, local touch’ mentality. We’re headquartered in Palma, Mallorca and employ around 3,500 people worldwide.

JOB DESCRIPTION:

¿Qué es Roiback?

Roiback es referente global en el sector turístico-hotelero, especializado en hacer crecer el canal directo de hoteles y cadenas hoteleras.

¿A qué nos dedicamos?

  • Estrategia de distribución hotelera
  • Diseño y desarrollo web orientado a conversión
  • Marketing online full-funnel
  • Motor de reservas y tecnología propia
  • Contenido web y fidelización del comprador
  • Soporte personalizado y conexión con sistemas de distribución y metabuscadores
  • Innovación continua

¿A quién buscamos?

Buscamos un Paid Media Specialist con mentalidad de performance (70% Paid Media / 30% Metasearch).

Responsabilidades principales:

1) Paid Media (70%)

  • Planificación y optimización de campañas en Google Ads, Meta Ads, Bing Ads, Display y Programmatic.
  • Gestión de cuentas, presupuestos, forecasts y promociones.
  • Reporting y análisis en GA4, GTM y Looker Studio.
  • Reuniones con clientes, seguimiento y propuestas.

2) Metabuscadores (30%)

  • Gestión campañas CPC en Google Hotel Ads, Tripadvisor, Trivago
  • Control de pujas, presupuesto y KPIs.
  • Análisis competitivo vs. OTAs.

Requisitos:

  • Experiencia demostrable en Paid Media.
  • Certificación Google Ads vigente.
  • Manejo de GA4, GTM y Looker Studio.
  • Valorable experiencia en Travel (OTA, cadenas, motores de reserva…).
  • Motivación por metasearch.
  • Inglés conversacional

¿Qué ofrecemos?

  • Contrato permanente y jornada completa
  • Modelo híbrido en Cancún
  • Flexibilidad y conciliación
  • Desarrollo profesional real
  • Excelente ambiente de trabajo
  • 12 días de vacaciones + 3 adicionales (cumpleaños, navidad y fin de año)
  • Formación interna y externa
  • Bono variable anual

At HBX Group, we believe that diversity drives innovation and makes travel a force for good. We're committed to creating an inclusive workplace where everyone feels valued and respected, embracing different backgrounds, perspectives and talents. Join us and be part of a team where diversity and equal opportunities really do make a difference

You will have the opportunity to work for a company that is going through significant change in becoming the world´s leading travel services provider. We are looking for people that are ready to ride the wave in this exciting journey.

As well as an attractive benefits package you will be able to work:

  • Within an innovative, engaging and multicultural environment.
  • Have the opportunity to build strong and lasting business relationships and friendships from around the world.
  • Have the opportunity in developing your career locally or within one of our beautiful working locations across the globe.
HBX Group

About HBX Group

HBX Group is a leading B2B ecosystem player in the TravelTech space, connecting and empowering businesses in the ever-evolving world of travel. We drive growth for our clients and partners while removing friction from the end-to-end travel experience. Our cloud-based technology platforms offer fast and reliable access to a unique portfolio of travel products &and services, while rich data and intelligence seamlessly connect supply and demand worldwide.

We have over more than 3,000 experts worldwide, including specialists on the ground who provide insights and support to boost trading even further, especially in the most hard-to-reach segments. This unique blend of technology, data and passionate people serves as a catalyst for all businesses aiming to unlock their full potential in the travel arena.

HBX Group comprises three best-in-class B2B brands that meet the needs of its growing and diverse client base across 190+ global markets:

• Hotelbeds, who cater for the specific needs of hoteliers, tour operators, airlines and online travel agents

• Bedsonline, exclusively serving the retail travel segment

• Roiback, the HotelTech partner for independent hotels and chains seeking growth through direct channel solutions

Industry
IT & Software
Company Size
1,001-5,000 employees
Headquarters
Palma de Mallorca, ES
Year Founded
2023
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