Job Description

Paid Media Specialist (Google Ads, Meta Ads & Performance Marketing) – Remote

Job Type: Full-Time, Remote

Working Hours: U.S. Business Hours

Reports To: Marketing Director / Head of Growth

About the Role

At Pavago, one of our clients is hiring a Paid Media Specialist to own paid advertising strategy, campaign execution, and performance optimization across Google Ads, Meta Ads, and other digital advertising platforms.

This is not a campaign monitoring role.

You’ll be responsible for:

• Paid media strategy and execution
• Lead generation and customer acquisition
• Campaign optimization
• Budget management
• Landing page performance
• Data analysis and reporting

You’ll work closely with marketing leadership to drive measurable business growth through continuous testing, optimization, and data-driven decision-making.

If you think in terms of CPL, CPA, ROAS, conversion rates, and revenue growth, this role is built for you.

What You’ll Own

Google Ads Management

• Plan, launch, and optimize campaigns across:
• Manage:
• Monitor budgets, campaign pacing, and daily performance.
• Identify opportunities to improve efficiency and scale successful campaigns.

Meta Ads Management

• Build and optimize campaigns across:
• Manage campaigns focused on:
• Build and optimize:
• Collaborate with creative teams to improve ad copy, imagery, video assets, and overall creative performance.

Landing Pages & Conversion Optimization

• Work with landing page platforms such as:
• Conduct A/B testing on:
• Continuously improve landing page conversion rates through testing and optimization.

Performance Analysis & Reporting

• Build weekly and monthly performance reports.
• Monitor:
• Identify trends, optimization opportunities, and performance issues early.
• Present actionable recommendations backed by campaign data.

What Makes You a Strong Fit

• You think in business outcomes—not vanity metrics.
• You treat advertising budgets like your own investment.
• You proactively identify issues before they become problems.
• You continuously test, optimize, and improve performance.
• You stay current with advertising platform updates and industry trends.
• You thrive in fast-paced, performance-focused environments.
• You take ownership of campaign performance from strategy through optimization.

Required Experience & Skills

Experience

• 3+ years of hands-on paid media management experience.
• Proven experience managing:
• Experience managing Meta Ads campaigns end-to-end.
• Experience managing monthly advertising budgets of $50,000+.

Core Skills

• Strong analytical and problem-solving abilities.
• Proven ability to optimize campaigns based on performance data.
• Experience managing multiple campaigns simultaneously.
• Excellent written and verbal English communication skills.
• Comfortable working independently in a remote environment.

Nice-to-Have

• Experience in:
• Familiarity with:
• Experience supporting:
• Basic HTML and CSS knowledge for landing page updates.

What a Typical Day Looks Like

• Review paid media dashboards and campaign performance.
• Optimize bids, budgets, audiences, and ad creatives.
• Launch new Google and Meta campaigns.
• Monitor campaign pacing and advertising spend.
• Test new ad copy, creatives, and landing pages.
• Analyze campaign data and identify optimization opportunities.
• Prepare reports and growth recommendations.
• Collaborate with marketing leadership on campaign priorities.

In short: You’ll drive profitable customer acquisition by continuously optimizing paid media campaigns, improving conversions, and maximizing return on advertising spend.

Key Metrics for Success (KPIs)

• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Conversion Rate (CVR)
• Click-Through Rate (CTR)
• Lead quality and revenue contribution
• Budget efficiency and campaign scalability

Why Join Us?

• Own paid media strategy across multiple advertising platforms.
• Make a direct impact on lead generation and revenue growth.
• Join a performance-focused environment with measurable outcomes.
• Work with modern advertising tools and technologies.
• Fully remote role with long-term growth opportunities.
• Career progression into:

Interview Process

1. Initial Recruiter Screening
2. Spark Hire Intro Video (3–5 minutes)
3. Recruiter Interview
4. Practical Assessment (Campaign Strategy & Optimization Scenario)
5. Client Interview
6. Offer & Onboarding

What Happens After You Apply

After submitting your application, you’ll receive an email invitation from Spark Hire to record a short 3–5 minute Intro Video. This is the next step in our hiring process and can be completed whenever it’s convenient for you.

Rather than repeating your background across multiple screening calls, you’ll have one opportunity to introduce yourself, discuss your paid media experience, and highlight the results you’ve achieved. Your video will be reviewed by the hiring team before moving to the next stage, helping streamline the interview process.

You can record your video as many times as you’d like before submitting it—only your final version will be reviewed.

Please keep an eye on both your inbox and spam folder for your Spark Hire invitation after applying.

Apply Now

If you’re passionate about paid media, enjoy optimizing campaign performance, and love turning advertising spend into measurable business growth, we’d love to hear from you. Apply today and help drive high-impact marketing campaigns that generate real business results.