This is a remote position.

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  End-to-End Campaign Management: Plan, launch, and optimize paid media campaigns primarily on Google Ads and Meta (Facebook/Instagram). Pinterest Ads experience is a plus.
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  Creative Production & AI Integration: Own the creative workflow by generating ad assets (static mostly with some video) using AI tools. Collaborate with the Social Media Manager and Graphic Designer as needed, but maintain the ability to produce high-quality creatives independently.
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  Performance Analysis & Reporting: Monitor campaign performance daily. Analyze metrics such as ROAS, CTR, and Engagement Rates to determine profitability and adjust strategies accordingly.
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  Audience Targeting & Segmentation: Develop targeting strategies for diverse audiences, ranging from Gen-Z/Gamer demographics to professional/lifestyle sectors. Implement retargeting strategies based on customer behavior.
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  Strategy Partnership: Work alongside the Founder to refine ad strategy, particularly for clients starting ads from scratch. Focus initially on starting ads from scratch through consideration and conversion phases.

Requirements

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  Strong command of Google Ads and Meta Ads Manager.
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  Experience using AI tools for content ideation, graphic design, and video editing.
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  Ability to interpret raw platform data (GA4, Meta Insights) without reliance on third-party attribution tools (e.g.,Triple Whale/Northbeam), as clients currently use native platform analytics.