This is a remote position.

Our client is looking for a
Paid Media Specialist
to plan, execute, and optimize digital advertising campaigns for tourism organizations, destinations, and travel-focused brands. They are a tourism marketing and insights agency that has delivered integrated campaigns across domestic and international markets while developing travel media brands focused on responsible and meaningful tourism. This part-time contractor will combine hands-on campaign management with analytical thinking to improve performance and generate measurable results.

Responsibilities

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  Plan, build, launch, and manage paid advertising campaigns across Google Ads, Meta Ads Manager, YouTube, Pinterest, and other relevant platforms.
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  Translate client objectives into practical campaign structures, targeting strategies, budgets, and optimization plans.
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  Monitor campaign performance regularly and identify opportunities to improve conversions, engagement, reach, and return on investment.
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  Adjust audiences, keywords, placements, bids, budgets, and creative variations based on performance data.
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  Analyze campaign results and prepare clear reports with actionable insights and recommendations.
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  Communicate campaign performance in a way that is easy for internal stakeholders and clients to understand.
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  Collaborate with marketing, content, creative, and client services teams to ensure campaigns align with broader goals.
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  Troubleshoot campaign issues and proactively recommend solutions.
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  Stay informed about advertising platform updates, privacy changes, emerging paid media trends, and industry best practices.
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  Support the continuous improvement of paid media processes, reporting standards, and campaign strategies.

Requirements

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  Hands-on experience managing campaigns through Google Ads and Meta Ads Manager.
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  Strong understanding of paid search, paid social, audience targeting, campaign structures, bidding strategies, and budget allocation.
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  Ability to independently manage campaigns from setup through reporting and optimization.
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  Strong analytical skills and confidence interpreting advertising performance data.
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  Ability to turn data into clear recommendations rather than simply reporting metrics.
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  Excellent problem-solving skills and a proactive approach to campaign management.
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  Strong organization and time-management skills within a part-time remote environment.
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  Dependable written and verbal communication.
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  Collaborative mindset and strong customer service orientation.
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  Curiosity and willingness to continuously learn new platforms, strategies, and advertising features.

Qualifications

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  At least two years of professional experience in paid media, digital advertising, performance marketing, or a related field.
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  Demonstrated experience managing multiple digital advertising campaigns and objectives.
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  Previous responsibility for campaign monitoring, optimization, reporting, and performance recommendations.
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  Ability to work independently while remaining responsive and collaborative with a remote team.
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  Experience working with agency clients, multiple accounts, or competing priorities is beneficial.
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  Experience with tourism, destination marketing, hospitality, outdoor recreation, or travel brands is preferred.
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  Hands-on experience with YouTube Ads or Pinterest Ads is an advantage.

Benefits